| Type | Private |
|---|---|
| Industry | Technology |
| Founded | 2005 |
| Headquarters | Seattle, Washington, United States |
| Products | business software, retail store automation |
| Website | www.experticity.com |
Experticity is a Seattle-based sales and service solution company, whose Experticity software platform enables enterprises to deliver live on-screen customer service and sales experts to customers in stores, service counters, and directly to consumer PCs. Using interactive video, audio and data, the Experticity platform allows companies to load balance staff to consumers on demand.
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Experticity was founded in 2005, as a successor to Video-Mation, which launched in 2001. The genesis of the idea came from a moment of frustration at an airport, where the company’s founder, D.L. Baron found himself waiting in a long line. Watching the inefficiency of the staffing and operations, Mr. Baron decided that “single point staffing”, as it was practiced at airports, in retail, hospitality, financial services, etc. had not changed since the dawn of the industrial age. Given the advent of widespread broadband connectivity, Mr. Baron thought that distributing service and sales experts live over the internet for “multi-point staffing” would be possible and much more efficient.
The company was founded by Baron and a single software developer in Seattle, Washington. Seattle was specifically chosen to be the base of Experticity based on Seattle's history of successful technology firms. Experticity solidified its first partnership with Microsoft and soon thereafter featured at the NRF trade show at Microsoft's booth.[1] It was at the NRF trade show that Experticity began its relationship with Staples of Canada, later going on to implement the Experticity platform in 34 stores.
The Experticity platform has garnered attention in the U.S. as well as Canada and the UK, being featured in many articles and winning several awards since its inception. Shortly after Experticity was founded in 2005 the software solution was featured on Microsoft’s web site,[2] and was followed up with a Best in Show Award at the ACCE Show in 2005.[3] Shortly thereafter Experticity began to gain momentum, as articles discussing the Experticity platform could be found in Advertising Age, Kiosk Marketplace, Retail Week, and Brand Week.[4][5]
Experticity continued to gain attention from American and Canadian media, and in January 2007 was recognized at Self Service & Kiosk Association’s annual trade show.[6] Soon after, Red Herring included Experticity in its “Red Herring 100”, given to the top 100 private technology companies based in North America.[7] CBC Business Week also interviewed Experticity CEO and founder D.L. Baron regarding Experticity’s solution and their partnership with Staples of Canada.[8] Also in 2007, articles devoted to Experticity’s platform appeared in prominent news forums like Retail Solutions Online and The Consumerist.[9] Online business information resource StorefrontBacktalk also featured a story about the partnership between Experticity and Staples.[10] Also, a cover story in Canadian Retailer discussed Experticity’s partnership with Staples of Canada.[11]
Experticity has formed several strategic partnerships, a few being NCR, IBM, and Microsoft.[12][13] NCR and Experticity announced their Global Reseller Agreement on October 15, 2008.