| Type | Public |
|---|---|
| Industry | Retail |
| Founded | 1967 (as Intercop GmbH), 1971 (current name) |
| Headquarters | Zug, Switzerland |
| Area served | Worldwide |
| Products | Consumer electronics |
| Website | www.expert.org |
Expert International GmbH is a Swiss consumer electronics retail chain headquartered in Zug, Switzerland.
Contents |
The Intercop GmbH was founded in Zurich, Switzerland on October 16, 1967 by representatives of six national retail organizations. The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group which led to the Expert trademark being internationally registered.
In 1999 the Expert Global group was formed following a letter of intent being signed with Associated Volume Buyers Inc. from the USA and Cantrex from Canada.
In 2001 Betta Stores from Australia and New Zealand joined the Expert Global group.
Expert has stores in 22 countries. Through subsidiaries, franchises and partially owned companies, the group has more than 7400 stores.[1]
In Norway there are 261 Expert stores with the brands Expert, Expert Bonus and El-Kjeden. Expert also owns 63% of the online store BestBuy. 60 stores are owned by Expert ASA. [1]
In Denmark Expert is the largest retailer in its segment through the subsidiary Elbodan. The company operates 445 stores, including Elbodan, Punk1, Expert and 2tal. [2]
In Sweden Expert operates 222 stores throughout the country, branded as Expert and Expert Stormarknad as well as the online store www.expert.se. [3]
In the Faroe Islands Expert operates only 1 store.
In Finland Expert operates 27 stores (Aug. 2010) throughout the country, after it bought 51% of Konepiste in 2007. [4]
In Estonia Expert operates 16 stores. [5]
In Belgium Expert operates 42 stores [6]
In Germany Expert (expert AG Deutschland, Langenhagen) operates 430 stores. [7]
In Greece Expert operates 10 stores.
In Ireland there are 63 stores. Four of these stores are owned directly by Expert Ireland and the other 59 franchised out to independent retailers. [8]
In France Expert operates 144 stores. [9]
In Austria Expert operates 122 stores. [10]
In the Czech Republic Expert operates 52 stores.
In Iceland Expert operates only 1 store.
In Italy Expert operates 292 stores. [11]
In The Netherlands Expert operates 148 stores. [12]
In Portugal, Expert is part of CODELPOR, a company part of the SUSIARTE GROUP. It operates 41 storesand it is expanding.
In Spain Expert operates 840 stores. [13]
Betta Electrical in Australia/New Zealand are part of the Expert Global Group and have 170 stores across the two countries. [14][15]