Enpocket

Enpocket was a global mobile media company providing integrated entertainment and mobile marketing services.^[1] The company was founded in 2001, headquartered in Boston, Massachusetts. Nokia acquired the company in 2007^[2] and merged it into its Services division as Nokia Interactive Advertising. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions,^[3]

Solutions include^[3]:

Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive analytics
Enpocket Mechanics: used by advertisers to lead consumers to store, to sell tickets, to offer ring tones and wallpapers, to offer discount coupons, and to show video of a product in action
Enpocket Network: provides brands to reach audience.

References

^ "About Enpocket". Business Wire. 2004-11-01. http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20041101005088&newsLang=en. Retrieved 2008-12-25.
^ "Nokia to acquire Enpocket to create a global mobile advertising leader". Nokia. 2007-09-17. http://press.nokia.com/PR/200709/1153772_5.html. Retrieved 2008-12-25.
^ ^a ^b "Enpocket, Inc. — Company Overview". BusinessWeek. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=2557301. Retrieved 2008-12-25.

External links

Nokia Interactive Advertising