| Type | Private |
|---|---|
| Industry | Retail |
| Founded | 2006 |
| Products | Shoes, handbags and accessories |
| Website | www.endless.com |
Endless.com is an American electronic commerce (e-commerce) site, focusing exclusively on shoes and accessories.[1]
Endless.com was created in December 2006 by Amazon.com, as their first separate e-commerce brand.[2] Shoes are considered one of the fastest growing retail segments. In order to take advantage of the expansion of this new business category, a mirror website for Japan market, named Javari, was created in March 2009.[3]
On October 2, 2009, Amazon.com launched Javari.co.uk, the Endless.com local version for the United Kingdom market.[2]
It was announced on July 22, 2009 that Amazon.com will buy Zappos for $940 million in a stock and cash deal.[4]
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