| Type | Private |
|---|---|
| Industry | Web analytics Marketing Automation |
| Founded | Toronto, Canada (1999) |
| Headquarters | Washington, D.C., United States |
| Key people | Joe Payne, Chairman & CEO Steven Woods, CTO Abe Wagner, VP Engineering [1] |
| Website | www.eloqua.com |
Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.[2]
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Eloqua was founded in Toronto, Canada in 1999 by Mark Organ, Steven Woods and Abe Wagner.[3] Its stated goal was to provide improved lead generation and demand management services by combining web analytics, direct mail, e-mail and instant messaging services to marketing firms. The company is headquartered outside Washington, D.C. with offices in Boston, Austin and the Silicon Valley. Worldwide satellite offices are based in Toronto, London and Singapore.
In October 2010 Eloqua sponsored a web video promoting the management concept of "Revenue Performance Management", using predictive analytics to improve efficiency of sales.[4][5]
In August 2011, Eloqua filed with the SEC to raise up to $100 million in an initial public offering.[6] Major competitors are Rapleaf, WebTrends, Personyze and Omniture.
Eloqua has more than 900 clients worldwide,[7] among them Comcast, Apple Inc., NBA franchise the Portland Trail Blazers,[8] and Fidelity Investments.[9] As of May 2011[update], the company's software has 70,000 users.[10] In 2010, the company was awarded a Word of Mouth Marketing Association (WOMMA) silver medal WOMMY Award.[11] Eloqua has received several awards including being named a Market Leader by CRM Magazine in both 2008 and 2009.[12] In 2009, the company also received a Forrester Groundswell Award in the "Business-to-Business Talking" category for its sales tool "The Conversation".[13]