Egyptian cigarette industry

The Egyptian cigarette industry, during the period between the 1880s and the end of the First World War, was a major export industry that influenced global fashion. It was notable as a rare example of the global periphery setting trends in the global center in a period when the predominant direction of cultural influence was the reverse, and also as one of the earliest producers of globally traded manufactured finished goods outside the West.

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Rise

The development of a major cigarette industry in Egypt in the late nineteenth century was unexpected, given that Egypt generally exported raw materials and imported manufactured goods, that Egyptian-grown tobacco was always of poor quality, and that the cultivation of tobacco in Egypt was anyhow banned in 1890 (a measure intended to facilitate the collection of taxes on tobacco).

One reason for the development of the industry was the imposition of a state tobacco monopoly in the Ottoman Empire, a measure designed to increase Ottoman government revenue. This resulted in the movement of many Ottoman tobacco merchants, usually ethnic Greeks, to Egypt, a country which was culturally similar to the Ottoman Empire but outside the tobacco monopoly as a result of its occupation by the United Kingdom.

The founder of the industry was Nestor Gianaclis, a Greek who arrived in Egypt in 1864 and in 1871 established a factory in the Khairy Pasha palace in Cairo which, after Gianaclis moved to larger premises in 1907, became the home first of Cairo University and then of the American University in Cairo. Gianaclis and other Greek industrialists such as Ioannis Kyriazis of Kyriazi frères successfully produced and exported cigarettes using imported Turkish tobacco to meet the growing world demand for cigarettes in the closing decades of the nineteenth century.

Egyptian cigarettes made by Gianaclis and others became so popular in Europe and the United States that they inspired a large number of what were, in effect, locally-produced counterfeits. Among these was the American Camel brand, established in 1913, which used on its packet three Egyptian motifs: the camel, the pyramids, and a palm tree.

Decline

Tastes in Europe and the United States shifted away from Turkish tobacco and Egyptian cigarettes towards Virginia tobacco, during and after the First World War. What remained of the Greek-run tobacco industry in Egypt was nationalized after the Egyptian Revolution of 1952. Egyptian-made cigarettes were thereafter sold only domestically, and became known for their poor quality (and low price).

Of all the many foreign imitations of Egyptian cigarettes, only Camel survived the remainder of the twentieth century.

In culture

Arthur Conan Doyle paid a casual tribute to the popularity of Egyptian cigarettes in his 1904 story "The Adventure of the Golden Pince-Nez", where a character interviewed by Sherlock Holmes in a murder investigation is described as a very heavy consumer of them.

"A smoker, Mr. Holmes?" said he, speaking in well-chosen English, with a curious little mincing accent. "Pray take a cigarette. And you, sir? I can recommend them, for I have them especially prepared by Ionides, of Alexandria. He sends me a thousand at a time, and I grieve to say that I have to arrange for a fresh supply every fortnight.

His cigarette ash eventually helps Holmes solve the mystery.

Egyptian cigarette advertisements are parodied in Herge's graphic novel Cigars of the Pharaoh. Tintin has a nightmare where characters in ancient Egyptian garb smoke opium-laced cigars.

See also

References