| Broadcast area | Wicklow and Environs |
|---|---|
| Slogan | More Music Variety |
| Frequency | 94.9 MHz, 96.2 MHz, 99.9 MHz, 102.9 MHz and 104.4 MHz (Arklow) |
| First air date | October 21, 1989 |
| Format | Commercial |
| Owner | East Coast Radio Limited |
| Website | www.eastcoast.fm |
East Coast FM (formerly known as BLB, Horizon FM, then East Coast Radio) is an Irish local radio station broadcasting from Bray, County Wicklow under a sound broadcasting contract from the Broadcasting Commission of Ireland
Based in Bray's state of the art Radio Centre, East Coast FM has been broadcasting since 1989 and has established itself as one of the leading independent radio stations in Ireland.
The station operates an extensive transmission network throughout its base, County Wicklow and into the adjoining counties of Dublin, Kildare, Carlow and Wexford, broadcasting on the following frequencies: 94.9 FM, 96.2 FM, 99.9 FM, 102.9 FM and 104.4 FM in Arklow. To achieve coverage of all of its franchise area, it requires six transmitters including stations at Bray Head, Wicklow Head, Avoca, Arklow, Baltinglass and a transmitter located at Slieve Thoul in Saggart County Dublin where the Wicklow, Kildare and Dublin borders meet.
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East Coast FM began as BLB (Bray Local Broadcasting) as an unlicenced operator and eventually re-branded as "Horizon" when it received a licence from The Broadcasting Commission of Ireland.
In 2002, The station was renamed from "East Coast Radio" to "East Coast FM" and they moved from the original Victorian premises on Quinsboro Road, Bray to a state-of-the-art Radio centre complex in Ballywaltrim, Bray. The station is located on Killarney Road and shares its premises with Dublin's Country Mix 106.8
East Coast FM is owned by East Coast Radio Limited Denis O'Brien's Communicorp group, is a former shareholder in the station. It has the largest weekly reach (49%) of any station measured in County Wicklow.
The station won two industry awards—in October 2006 a PPI General Music Programming award was presented to Joe Harrington for his show "East Coast Lunch" and at the Radio Advertising Awards held in March 2007 the station won an award in the "Advertiser Promotion" category.
East Coast FM broadcasts from its state-of-art custom built studios in The Bridgewater Shopping Centre, Arklow, Co. Wicklow every Saturday for "The Big Weekend" with presenter Ryan O'Neill, in the main hall. The Studio is fully equipped with the latest technologies and professional equipment.
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