'E-Myth' in the business vernacular refers to the Entrepreneurial Myth, and means that most businesses fail because the founders are technicians that were inspired to start a business without a true entrepreneur's outlook.
E-Myth is also used as a verb, i.e., to 'E-Myth your business' means to build internal systems that control processes as in a franchise operation, so that results are predictable. The methodology was first articulated under this moniker in the 1986 book 'The E-Myth' by Michael Gerber.
E-Myth methods are taught in courses at Stanford [1], BYU [2] and Stetson University [3] and recognized by Entrepreneur Magazine[4], Forbes Magazine [5] and Inc. (magazine)[6] among others. In 2003 E-Myth entered the Fast Company (magazine) blogosphere [7].