The Doug Wickenheiser Memorial Trophy is an annual award given to the Western Hockey League humanitarian of the year. The winner is the player who best shows a commitment to his community and to humanitarian values.
Prior to the beginning of the 2000–01 WHL season, the award was renamed after former league MVP and first overall draft pick, Doug Wickenheiser, who died of cancer in 1999.[1]
The following players have won the award:[2]
| Season | Player | Team |
| 2009-10 | Matt Fraser | Kootenay Ice |
| 2008–09 | Taylor Procyshen | Tri-City Americans |
| 2007–08 | Ashton Hewson | Prince Albert Raiders |
| 2006–07 | Kyle Moir | Swift Current Broncos |
| 2005–06 | Wacey Rabbit | Saskatoon Blades |
| 2004–05 | Colin Fraser | Red Deer Rebels |
| 2003–04 | Braydon Coburn | Portland Winter Hawks |
| 2002–03 | Ryan Craig | Brandon Wheat Kings |
| 2001–02 | Brandin Cote | Spokane Chiefs |
| 2000–01 | Jim Vandermeer | Red Deer Rebels |
| 1999–00 | Chris Nielsen | Calgary Hitmen |
| 1998–99 | Andrew Ference | Portland Winter Hawks |
| 1997–98 | Jesse Wallin | Red Deer Rebels |
| 1996–97 | Jesse Wallin | Red Deer Rebels |
| 1995–96 | Darryl Laplante | Moose Jaw Warriors |
| 1994–95 | Grady Manson | Moose Jaw Warriors |
| 1993–94 | Jason Widmer | Lethbridge Hurricanes |
| 1992–93 | Jamie Pushor | Lethbridge Hurricanes |