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| Industry | Hotel |
|---|---|
| Founded | 1969 |
| Headquarters | McLean, Virginia, U.S. |
| Number of locations | 220+ |
| Area served | Worldwide |
| Parent | Hilton Worldwide |
| Website | www.doubletree.com |
DoubleTree by Hilton is a worldwide brand which includes luxury hotels and resorts as well as select service hotels trademarked by Hilton Worldwide. There are currently more than 220 locations with 55,000 rooms worldwide in the United States, Canada, Costa Rica, Peru, China, United Kingdom, Italy, Slovakia, Tanzania, Norway and India.[1] Most Doubletree hotels are independently owned and operated by franchisees, however, some are owned and/or managed by Hilton Worldwide.[2] DoubleTree by Hilton is currently the shirt sponsor of English Football League One club, MK Dons F.C..
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The DoubleTree by Hilton product line includes DoubleTree by Hilton Hotels; DoubleTree by Hilton Guest Suites, DoubleTree by Hilton Club; and DoubleTree by Hilton Resorts. There are more than 200 hotel properties in gateway cities, airport locations and suburban markets throughout the United States.
Outside the United States, hotels are branded as DoubleTree by Hilton. DoubleTree by Hilton today has seven locations in the UK, five hotels in China, three in Italy, two in Canada, two in Peru, two in Costa Rica, two in Tanzania, two in Slovakia, one in Malaysia, one in Russia, one in Norway and one in Ras Al Khaimah UAE.
DoubleTree senior management consists of
Doubletree presents a freshly baked, warm chocolate chip cookie with walnuts to each guest at check-in. Used to suggest Doubletree hospitality, the cookie has been used to supposedly differentiate the Doubletree hotel brand from its competition. The cookies are also referred to as "warmers" by staff because of their warm temperature. Doubletree cookies are baked several times a day in the kitchen of the hotels’ restaurants, and are kept warm in ovens built into the hotels’ front desks — each oven is about the size of a two-drawer lateral file cabinet.[13]
Doubletree gives out approximately 35,000 chocolate chip cookies each day, and a total of over 220,000,000 since inception. Each cookie weighs 2½ ounces and has an average of 20 chocolate chips and walnuts. Although many people try to duplicate the recipe of the Doubletree chocolate chip cookie, the secret recipe has been protected by the brand for the past two decades by ensuring that all cookie dough is manufactured and distributed to Doubletree Hotels worldwide from The Christie Cookie company in Nashville.[14] In June 2002, Doubletree gave its 100,000,000th cookie. In December, 2009, Doubletree presented its 200,000,000th cookie.
More than 1,000,000 of the Doubletree cookie have been presented to charity and local philanthropic organizations. The brand also celebrates special holidays year-round by offering complimentary cookies at its hotels to the public on Canada Day, Independence Day, Halloween and Christmas.[15]
Doubletree claims to place a strong emphasis on Corporate social responsibility in their day-to-day business. The brand has launched a variety of projects that include working with local schoolchildren and identifying strategic partners for their hotels to work with on community outreach and environmental awareness projects.[16]
Founded in 2002, the Doubletree Teaching Kids to CARE program connects Doubletree hotels with local elementary schools and youth groups to educate children about caring for their community and the environment. More than 150,000 grade school students in 175 communities around the world have been empowered to take simple steps toward conserving and preserving the planet. The brand has received 40 awards and accolades for their philanthropic work with this program.[17]
Doubletree Hotels has joined forces with some of the world's nature, humanitarian and education organizations. Some of the non-profit partnerships Doubletree has worked with in recent years include the Arbor Day Foundation, World Wildlife Fund, American Red Cross, Woodland Trust and World Food Programme. In 2008, Doubletree Hotels received the Promise to the Earth Award from Arbor Day Foundation – the organization's lifetime achievement award for the company's work in connecting kids with nature.[18] Through the Doubletree Teaching Kids to CARE Program, the hotelier has generously planted 300,000 trees around the world, donated 750,000 Doubletree cookies to deserving community groups, raised $250,000 for hurricane relief and recovery and adopted 2,500 endangered animals.
Since its introduction in February 2008 and continuing through February 2011, Doubletree is currently the exclusive national sponsor and presenter of the first traveling tree museum exhibit – Exploring Trees Inside and Out – with the Arbor Day Foundation. This interactive environmental education exhibit has traveled to several of the top science centers and children's museums across the United States. Already seen by more than 650,000 people since February, 2008, the project is projected to reach more than one million visitors during its three-year tour. Exploring Trees Inside and Out is designed to encourage kids to connect with nature and explore the wonders of trees.[19]
In September, 2009, Doubletree became the charter sponsor of the Homecoming Wood in Milton, Scotland, UK with the Woodland Trust. The Homecoming Wood is located in the scenic Trossachs and designed to restore and preserve vital woodlands for future generations.[20]
From a business standpoint, Doubletree reinforces its claimed commitment to environment and sustainability, with more than 60 of its hotels currently certified or recognized by green lodging and sustainability organizations around the world.[21]
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