"Did It Again" | ||||||||||
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Single by Shakira | ||||||||||
from the album She Wolf | ||||||||||
A-side | "Give It Up to Me" | |||||||||
B-side | "Lo Hecho Está Hecho" | |||||||||
Released | October 16, 2009 | |||||||||
Format | CD single, digital download | |||||||||
Recorded | 2008–2009 | |||||||||
Genre | Dance-pop, samba | |||||||||
Length | 3:11 | |||||||||
Label | Epic | |||||||||
Writer(s) | Shakira, Pharrell Williams, Jorge Drexler (Spanish version only) | |||||||||
Producer | Shakira, The Neptunes | |||||||||
Shakira singles chronology | ||||||||||
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"Did It Again" is a song by Colombian singer-songwriter Shakira from her sixth studio album She Wolf (2009). The song was also released with a Spanish version, released mainly to Latin America and Spain, named "Lo Hecho Está Hecho" (English: What is done, is done), as was done with "She Wolf" with Spanish version "Loba".[1]
The song's official remix has a more urban sound, featuring additional vocals from Kid Cudi and is featured on the American special edition of the album, as well as some editions of her album Sale el Sol. The Spanish Version Lo Hecho Está Hecho's official remix features vocals from Pitbull and its featured on the Re-release of Loba in Latin America.
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Shakira taped a performance of the song on Jimmy Kimmel Live! on September 15, 2009, for an episode that aired on September 18, 2009. Shakira also performed it on Dancing with the Stars on October 13, 2009, and on Saturday Night Live on October 17, 2009. She performed the song at the 2009 MTV Europe Music Awards in Berlin on November 5, 2009, and later on November 15, on the British television programme The X Factor, but in some countries of Latin America failed in some charts, like in Brazil.
Popjustice said the song is "Brilliant... probably more brilliant than She Wolf... it is not as spooky and deranged as 'She Wolf' and is, in fact, very nice 'n' touching... it's Shakira but different".[2][3] Nick Levine from Digital Spy gave a positive review, saying that: "our hip-wiggling heroine sings, before admitting that she went back for more the next night. The Neptunes, meanwhile, lay down a taut, contemporary production comprising marching band beats, bouncy synths and an infectious "ey-ey-ey" hook. The result? Quality dance-pop from an artist currently oozing... hold on, don't let your mind run away from you... confidence".[4] Evan Sawdey from PopMatters said, positively, that: "Did It Again is a bawdy little electro-number where the Neptunes get everything right, as bubbly synths and military drum patterns surround Shakira's vixen-as-tease lyrics—arguably Shakira's strongest suit—the whole thing perfectly apt for a weekend club excursion".[5] Sal Cinquemani from Slant magazine opined that: "Did It Again features marching-bad percussion and an "Umbrella"-esque vocal hook."[6]
The music video for the song was directed by Sophie Muller on September 17 and September 18, 2009, in Los Angeles, California.[7] It was released on October 30, 2009.[8] A video for the Spanish version was also released. The video begins with Korean female drummers performing the "Samgomu" ("Three Drum Dance") as the beat starts. Shakira is seen in a sauna with her friends wearing all white outfits, and later the video cuts to a scene where Shakira is with her love interest (played by b-boy Daniel "Cloud" Campos) in a room where she openly challenges him to a romantic martial arts duel alone on top of the bed. Shakira initially gains the upper hand, but is outflanked by her love interest. After a few minutes, the competitors take a break to get intimate. After a few more moments, the competitors resume the battle. Although the love interest is powerful, he is no match for Shakira's advanced beauty and more focused combat skills. She manages to defeat him in combat. It also shows scenes of Shakira singing alone in the bed after winning the battle. In the last scene Shakira dances in a hall in a sequined outfit and the footage cuts in between scenes of Shakira and the Korean female drummers, drumming as Shakira is dancing.
According to Shakira the main influences for this video were Lawrence Alma-Tadema paintings and jidba, a sort of an intense trance which is part of the Lila, a traditional ritual of Morocco.[9]
A video for the remix featuring Kid Cudi premiered in December 2009.[10]
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"Did It Again" entered the UK Singles Chart on November 15, 2009 at #135, then climbed to #26 based on downloads alone after exposure of the song via Shakira's performance on the popular TV show The X Factor. This marks her tenth consecutive top 40 hit in the UK. For the same reason it also impacted the Irish Singles Chart where it has so far managed to peak at number 17. The song debuted at 5 on the Billboard Bubbling Under Hot 100 chart due to strong digital sales following the album's release. While reaching number one on the US Dance Chart. The Spanish version (Lo hecho está hecho) became another hit for Shakira in Latinoamerica.
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Preceded by "Fresh Out the Oven" by Jennifer Lopez |
U.S. Billboard Hot Dance Club Songs number-one single January 30, 2010 - February 13, 2010 |
Succeeded by "Why Don't You Love Me" by Beyoncé Knowles |
Preceded by "Se Me Va la Voz" by Alejandro Fernández |
U.S. Billboard Latin Pop Songs number-one single January 30, 2010 |
Succeeded by "Se Me Va la Voz" by Alejandro Fernández |
Region | Date | Format | Label(s) |
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France[31] | October 16, 2009 | Digital download | Jive Epic / Sony Music Ent. |
United Kingdom[32] | RCA Records | ||
Germany[33] | November 27, 2009 | CD single | Sony Music Entertainment |
Mexico[34]
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November 20, 2009 | Download bundle | |
France[14] | December 11, 2009 | Jive Epic / Sony Music Ent. | |
United Kingdom | December 13, 2009[15] | RCA Records | |
December 14, 2009[35] | CD single |
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