| Type | Public |
|---|---|
| Traded as | NASDAQ: DLIA |
| Industry | Retail |
| Founded | 1993 |
| Headquarters | New York City |
| Number of locations | 115 (2011)[1] |
| Key people | Walter Killough, CEO |
| Products | Women's Apparel & Accessories |
| Employees | 1,673 |
| Website | www.delias.com |
dELiA*s, Inc. is a direct marketing and retail company composed of two lifestyle brands primarily targeting girls and young women between the ages of 13 and 19. Delia's also is popular amongst college aged women as many of its clothing and accessories are mature and affordable for college aged students. Its brands – dELiA*s and Alloy – generate revenue by selling apparel, accessories, footwear, makeup, and room furnishings to teenage consumers through direct mail catalogs, websites and, for dELiA*s, mall-based specialty retail stores.