| Type | Private |
|---|---|
| Industry | Home improvement retailers |
| Founded | In 1998 |
| Headquarters | Mumbai |
| Key people | V.K. Arora, Chairman Ajay Arora, Managing Director Sanjay Arora, Managing Director |
| Products | curtains, upholstery, velvets, wallpapers, furnishing fabric, embroidered fabric |
| Revenue | USD 130 million in 2010 |
| Employees | 4000+ |
| Website | D'decor |
D'Decor Home Fabrics Pvt. Ltd. (formerly Dicitex Decor Pvt. Ltd.),[1] is the world's third-largest manufacturer of home fabrics, in the form of curtains and upholstery.[2] In the last 11 years, the company turnover has increased from USD 8 million in 1999 to USD 130 million in 2010.
D'Decor exports home fabrics to 65 countries worldwide.[2] The products are designed by top-class in-house and Italian designers, and are also being used by top designers and furniture-makers in both Europe & USA. The customers include some of the largest international brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance.[3]
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D’Decor has copyrights and ownership to more than 10,000 designs. D'Decor participates in the 5 of the largest international trade fairs annually - Moods, Heimtex, Intertex Shanghai Show, Proposte and Evteks.
D'Decor primarily targets women of today who are fashion-forward, contemporary and who love to decorate their homes to make it look different, unique and attractive. D’Decor has re-launched as a premium home furnishings brand.[4]One of the GREAT BRAND.
D’Decor’s 4 state-of-the-art manufacturing plants are situated at Tarapur, near Mumbai.[5] D’Decor’s supply chain is capable of delivering more than 200,000 SKUs. These are chosen from a large spectrum of products comprising furnishing fabric, embroidered fabric, yarn, ready-mades, velvets and wallpapers.