The country of origin principle is a principle in the law of the European Union for resolving conflict of laws between Member States.
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The country of origin principle states that, where an action or service is performed in one country but received in another, the applicable law is the law of the country where the action or service is performed. The opposing principle is the country of reception principle. For example, if a sale of goods is made over the Internet from a website in France to a purchaser in Italy, the country of origin principle would be said to apply if French law applied to the transaction, and the country of reception principle if Italian law prevailed.
Directive 2001/31/EC 1, commonly known as the Electronic Commerce Directive, establishes that the country of origin principle shall prevail in European law for most, but not all, Information Society Services. Recital 22 of that Directive states:
The extent to which the country of origin principle should be applied to provision of services generally was a main point of political controversy 2 in negotiation of the proposed Services Directive.
The "country of origin principle" is a rule that is sometimes advanced with the intention of facilitating the free movement of goods or service providers so as to encourage cross-border competition or, possibly, to encourage individuals or companies to test other markets without having to establish in the target market. It is also sometimes intended to free providers of goods and service from the obligation to accommodate multiple regulatory regimes when trading across borders from a single location.
[1] Directive 2001/31/EC, the Electronic Commerce Directive.
[2] BBC report describing the Services Directive, the changes made during the legislative process, and the controversy surrounding it.