Conversion (law), conversion by taking a chattel out of the possession of another with the intent of exercising a permanent or temporary dominion over it, despite the owner's entitlement to use it at all
Criminal conversion, exerting unauthorised use or control of someone else's property
Equitable conversion, A change in the nature of property so that real property is treated as personal property, or vice versa, in certain circumstances
Marketing
Conversion (marketing), when a prospective customer takes the marketer's intended action
Conversion funnel, in Internet marketing, the process of tracking website visitors conversion across a series of process steps
Conversion rate, in Internet marketing, the percentage of unique visitors who take a desired action upon visiting the website
Conversion, in the sports of Rugby league and Rugby union, a kick at goal to convert the try from one set of points into another larger set of points
In Track and field athletics, an estimate of what a performance which has been measured in one system of measurements would have been if it had been measured in the other system
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