Consumer Generated Marketing is a term used when average people create advertising for companies. This can include images, video, blogs, etc. Examples include Diet Coke and Mentos videos, the I've Got a Crush On Obama video, Star Wars fan films. For example, Joel Moss Levinson won 11 consumer generated marketing contests, and earned more than $200,000 in money and prizes, by creating corporate jingles and short commercials.[1][2] The commercials are an example of user-generated content.