Communauto

Communauto
Type Private
Industry Transport
Founded 1994 (1994)
Headquarters Montreal, Canada
Key people Benoît Robert (Chairman and CEO)
Services Carsharing
Employees Equivalent to 68 full-time
Website www.communauto.com

Communauto is a company based in Montreal, Quebec, Canada, that operates a carsharing service in 4 cities in Quebec: Montreal, Quebec City, Gatineau and Sherbrooke. The company operates under the name VRTUCAR in Ottawa though customers can access cars in any city. It currently has 25,000 users who share a fleet of approximately 1300 vehicles (as of September 2011). The users per vehicle ratio can rise in winter to 20 users per vehicle and drops to about 15 users per vehicle in summer.

Contents

History

Founded in Quebec City in 1994 by Benoît Robert, its current CEO, Communauto is the oldest carsharing organization in North America. Cycling advocate and environmentalist Claire Morissette (1950–2007) played a major role in its evolution starting in 1995, when Communauto established itself in Montreal as a private company.

Mission

Communauto defines itself as a company with a social, urbanistic and environmental mission. Its unique goal is to provide a convenient and economical alternative to owning a car. The underlying objective is to foster a more rational use of the automobile by:

Impact

The impact of carsharing in Quebec was evaluated independently as part of a study conducted by Tecsult Inc. in 2006. The study noted, among other things, that nearly three-quarters of Communauto users either sold a vehicle or chose not to purchase one after deciding to subscribe to the service, and that they lowered their yearly greenhouse gas emissions by more than one tonne on average.

Criticism

Accessing Communauto membership is difficult for Canada newcomers and people without or short credit history. There's a charge of an additional $500,00 if your credit history is under 12 months old, summing it up to +$1.000,00 down payment at the time of subscription.

Carsharing industry code of ethics

In October 2007, in collaboration with eight other North American carsharing organizations, Communauto started developing a code of ethics to guide and strengthen this growing industry.

The main goal of the code is to enable the public to distinguish between public-interest carsharing services, whether privately operated or not, and other commercial undertakings.

References

External links