Co-marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with co-promotion.
Cross-marketing describes the practice where two individual entities companies exchange marketing channels for mutual benefit. No new product, service or brand is created here.
Examples:
Co-marketing describes the practice where two individual entities companies create and jointly develop a new product, service or brand (and normally jointly promote it).
Co-marketing has of recent become very prominent in the entertainment industry. This typically means partnerships between brands and entertainment properties such as television shows, films, and music acts.
Examples: