Cliff Roth is an American filmmaker best known for a 1988 parody of the Just Say No anti-drug campaign called "The Reagans Speak Out On Drugs." The short re-edits footage from a presidential address by Ronald Reagan and Nancy Reagan to suggest they are inaugurating a pro-drug campaign. The audio from that film was sampled by Black Grape for their 1997 song "Get Higher."
Roth graduated from Binghamton University in 1979. He teaches digital filmmaking at the Millennium Film Workshop.
Roth was also director and producer of The Stoned Channel, a 2003 feature film about a television channel made by and for purveyors of marijuana. It premiered at the 2004 Berkeley Video & Film Festival.[1]