| Type | Subsidiary |
|---|---|
| Industry | Internet Local Search, Advertising |
| Founded | La Crescenta, California, USA (1995) |
| Headquarters | West Hollywood, California, USA |
| Area served | United States |
| Key people |
Jay Herratti, President |
| Products | Citysearch.com, Pay For Performance Advertising |
| Parent | IAC/InterActiveCorp |
| Website | citysearch.com |
Citysearch is an online city guide that provides information about businesses in the categories of dining, entertainment, retail, travel, and professional services in cities throughout the United States. Visitors to each of Citysearch's local city guides will find contact information, maps, driving directions, editorial, and user reviews for the businesses listed. Citysearch is headquartered in West Hollywood, California and is an owned and operated web site of CityGrid Media, which is an operating business of IAC/InterActiveCorp (NASDAQ: IACI).[1][2] Original office was in Pasadena, California.
Citysearch was founded in September 1995 by Jeffrey Brewer, Caskey Dickson, Brad Haaugard, Taylor Wescoatt, and Tamar Halpern. Charles Conn was then recruited to lead the new company. The idea, initiative, and seed capital came initially from Bill Gross.
In 1999, Citysearch acquired the competing Sidewalk.com website from Microsoft[3], and merged the two sites together. In 2007, another competitor, Insider Pages was acquired [4].
In June 2010, Citysearch LLC rebranded as CityGrid Media. The flagship product of CityGrid Media is CityGrid, a content and ad network for local. CityGrid Media also owns and operates leading local consumer properties which include Citysearch, Insider Pages, and Urbanspoon.[5]
While many local search sites have mushroomed over the past few years, Citysearch's biggest competition comes from the fast growing Yelp, Inc. Yelp has been growing at 80% while Citysearch has remained flat.[6]. Local search engines from Bing, Google and Yahoo are also widely used alternatives to finding local businesses on the internet.
Contents |
Best of Citysearch is a feature that gives locals an opportunity to vote for their favorite businesses in popular categories such as Restaurants, Nightlife, Hotels and Services. Citysearch opens up its annual polls with nominations from editors. Throughout the voting period visitors to the site cast votes for their favorite local business. After the polls close, the top ten businesses in each category are revealed to their cities.
|
|||||||||||
|
|||||||||||||||||||||||