Chocapic is a chocolate-flavoured whole-grain breakfast cereal distributed by Nestlé in most of Europe, the Middle-East and Latin America[1].
The cereal consists of wheat flakes covered in chocolate. The cereal's mascot is Pico, a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently created, which features the usual chocolate petals with white chocolate one, creating a new product.