Cheryl (artist collective)

Cheryl is a four-member, semi-anonymous, cat-masked artist collective based in Brooklyn, New York, known for its video art, museum installations, participatory events and dance parties. Cheryl originated in July 2008 in the Park Slope neighborhood of Brooklyn. Since then, Cheryl has regularly hosted themed dance parties, originally at the now defunct Royale and currently at The Bell House, in the Gowanus area of Brooklyn.

Cheryl produces a video before each party to introduce the upcoming party's theme. The videos are stand-alone pieces, which are projected on loop at each party. Cheryl's artwork has been showcased through various installations and events with the Museum of Modern Art, MoMA PS1, the Whitney Museum of American Art, the Brooklyn Museum, the Rubin Museum of Art, the Jewish Museum (New York), the Bruce High Quality Foundation and Eyebeam Art and Technology Center.

Cheryl has been featured in/on The New York Times, New York magazine, The New York Observer, Out magazine, V, W, Time Out, Black Book magazine, The Village Voice, Flavor magazine (Paris), Glamour (France), NBC and RAI among other outlets.

Contents

The Cheryl blurb

“ Cheryl is an artist collective that explores the themes of mortality, mania, the feline-human connection, the limits of shoulders, the flammability of dollar-store hair extensions, and the staining power of fake blood. Through themes ranging from topical to bizarre, the CHERYLs revel in the joyous power of dance-induced psychosis/euphoria. Cheryl has been bringing its particular brand of FRESHMAGICK to New York City since colonial times, and has since acquired a dedicated cult following and media attention for over-the-top happenings involving outrageous costumes, exuberant dance moves, and participatory dance floor suicide. ” 
The four elements of CHERYL are fake blood, glitter, shoulder pads, and hair extensions.

Past and Future Cheryl video/party titles

References

External links