| Serving size 1 cup (28g) | |||
| Servings per container 9 | |||
| Amount per serving | |||
| Calories 100 | Calories from fat 15 | ||
| % Daily value* | |||
| Total fat 2 g | 3% | ||
| Saturated fat 0 g | 0% | ||
| Trans fat 0 g | |||
| Cholesterol 0 mg | 0% | ||
| Sodium 160 mg | 7% | ||
| Potassium 170 mg | 5% | ||
| Total carbohydrate 20 g | 7% | ||
| Dietary fiber 3 g | 1% | ||
| Sugars 1 g | |||
| Protein 3 g | |||
| Vitamin A | 10% | Vitamin C | 10% |
| Calcium | 10% | Iron | 45% |
| *Percent daily values are based on a 2,000‑calorie diet. Your daily values may be higher or lower depending on your calorie needs. | |||
Cheerios is a brand of breakfast cereal by General Mills introduced on May 1, 1941 as the first oat-based, ready-to-eat cold cereal. Originally named CheeriOats, the name was changed to Cheerios in 1945 because of a trade name dispute with Quaker Oats.[1] The name fit the "O" shape of the cereal pieces. In some other countries, including the United Kingdom, it is sold by Cereal Partners under the Nestlé brand. This was also the case until mid-2009 in Australia and New Zealand, but Cheerios are now branded as an Uncle Tobys product. In 2008, Cheerios released a line of Snack Mix, in Original and Cheese flavors. All Cheerios shipped to the east coast of the United States are manufactured in the General Mills plant in Buffalo, New York. In 2009, a dispute developed regarding the FDA considering Cheerios an "unapproved new drug" because of its marketing and health claims.[2]
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Many of the television commercials for Cheerios have targeted children and have included animated characters (such as an animated Honeybee). Also, Hoppity Hooper was featured in ads briefly during the mid-1960s, as General Mills was the primary sponsor of his animated program.
Beginning in the mid-1950s and continuing through the early 1960's, "The Cheerios Kid" was a mainstay in their commercials, ranking alongside most of the characters created for rival Kellogg's cereals. At first, the Kid was a clumsy, absent-minded tinkerer much to the annoyance of his girlfriend, Sue, but was able to find his footing after eating Cheerios.
In later years, In numerous commercials, the Kid and Sue (more often just Sue) would get into trouble (at which point Sue would nonchalantly shout "Help, Kid...") and the Cheerios Kid, after eating his cereal to "power up", would quickly deal with the problem, often in a rather creative way.
The Cheerios Kid was revived briefly in the late 1980's with similar commercials.
In the late 1970s, Cheerios released a series of commercials that featured an animated "stick-man" chasing a yodeling cereal box with the word "Cheerios" written on the side. The box kept zooming by the stick-man singing "Cheerio-ee-oh-ee-ohs" and "Yummy Oaty-oh-ee-oh-ee-ohs". The man would try unsuccessfully to catch the elusive box before attempting the Cheeri-yodel himself, at which point the box would land by his side. Later commercials would be of stick-y would be back at their peak.
During the 1980s, a popular series of Cheerios commercials surfaced featuring the Peanuts gang and a new slogan, "You're on your toes with Cheerios". Some of them included:
In 2009, Olympic gold medalist and World Champion gymnast Shawn Johnson became the first athlete featured on the cover of the Cheerios box. The limited edition cereal box was distributed primarily throughout the Midwestern region of the United States exclusively by the Hy-Vee grocery store chain.[3]
In the UK, a new slogan, "Give those O's a go", is now used, with ads featuring Stop-Motion/CGI characters.
From the late 1970s until the present, General Mills has introduced a succession of cereals that are versions of the original Cheerios. In Europe, unlike America (In which is made of oats and rice.) the cereal is separated into four wholegrain, corn, oat, rice and wheat.
Cinnamon Nut Cheerios was the first departure from regular Cheerios in mid 1976. Second was Honey Nut Cheerios which was introduced in 1979 geared towards adults as well as children. It is sweeter than the original, with a honey and almond flavor. Cinnamon Nut Cheerios was only out briefly in 1976 and 1977 and was not successful; however, a similar product, "Cinnamon Burst Cheerios," was released in 2011.
Snack based Products
Non General Mills derivatives
In May 2009, The U.S. Food and Drug Administration sent a letter[2] to General Mills indicating that in their view Cheerios was being sold as an unapproved new drug. This was in response to the labeling of the Cheerios box, which read in part:
• "You can Lower Your Cholesterol 4% in 6 weeks" " • "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is ... clinically proven to lower cholesterol. A clinical study showed that eating two 1½ cup servings daily of Cheerios cereal reduced bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol."
The FDA letter indicated that General Mills needed to either change the way it marketed Cheerios or apply for federal approval to sell Cheerios as a drug. General Mills responded with a statement that their claim of soluble fiber content had been approved by the FDA, and that the claims about lowering cholesterol had been featured on the box for two years.[4]
The American psychedelic pop band The Neon Philharmonic referenced Cheerios cereal in their 1969 hit song "Morning Girl."[5]
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