Charles Edward Goad (b March 15, 1848 Camberwell, Surrey, England - d June 10, 1910 Toronto, Canada) was a noted map maker and civil engineer. Goad is most noted for his insurance surveys of cities in Canada, Great Britain, and elsewhere. Fire insurance companies needed to know in detail the nature and size of buildings, width of streets, construction, building materials and the proximity of fire services and water supplies in order to estimate appropriate premiums. Goad established a company (the Charles E. Goad Company) in 1875 in Montreal Canada to produce maps to provide this information. These and like maps are now referred to as Goad maps. Goad returned to England in 1885 and began work in Britain.[1][2][3]
The Goad company is still active as part of Experian Goad.[1]