| Type | Private |
|---|---|
| Industry | Publishing and marketing |
| Founded | San Juan (1973) |
| Headquarters | San Juan, Puerto Rico |
| Key people | Manuel A. Casiano, Chief of the Board and Editor-in-chief |
| Products | Magazines, periodicals, marketing, telemarketing and Contact Center, Websites, advertising |
| Website | www.casiano.com |
Casiano Communications is a private Puerto Rico-based company mostly known for its publishing of various periodicals and magazines which are distributed in Puerto Rico, the Caribbean, the continental United States and in 20 other countries. Founded in 1973, it currently publishes one weekly newspaper, 7 monthly, quarterly, semi-annual and annual magazines, and two annual guides, with themes ranging from business to weddings to daily lifestyle, and offers various marketing and advertising services. With total global circulations reaching over 10,302,700 annually, the company has identified itself as the largest U.S. Hispanic-owned publisher of periodicals, magazines and websites in the United States.[1]
Its headquarters, located in San Juan, includes an in-house marketing research department, editorial and printing production facilities and photography studios. In recent years, the company has diversified its products from publishing magazines to offering full marketing and advertising services for companies. Additionally, the company now has a “Corporate Technology Development” department that produces interactive marketing products for companies, such as promotional CD-ROMs and Internet Web Pages.
In 2000, the company unveiled a new search engine and web portal dedicated exclusively for Puerto Rico. The website, called Puerto Rico WOW!, also has a business directory and links to view digital versions of articles published in its printed magazines. The website currently receives an average of 19 million hits a month and 191,000 pages viewed daily, as per WebTrends.[2] In 2008, Puerto Rico WOW! was converted into www.caribbeanbusinessPR.com, which has gone on to surpass WOW! in terms of traffic and ad revenue. Another website, www.TVaquiPR.com, was also launched in 2008 as a complement to its namesake weekly celebrity gossip magazine, TVaquí.
Currently, Casiano Communications publishes the following magazines, periodicals and websites:
| Name | Type | Themes | Estimated Circulation |
|---|---|---|---|
| Caribbean Business | Weekly newspaper, English-language | Business issues in Puerto Rico, the Caribbean and the United States | 45,000 (weekly)[3] Website [4] |
| Caribbean Business to Business Directory (online on [5]) | Directory of private, public, governmental, and non-profit companies and organizations in Puerto Rico | ||
| Caribbean Business Book of Lists | Annual guide, English-language | Ranks the 1,600 largest companies in Puerto Rico, categorized by industry segment (e.g. banking, manufacturing, pharmaceutical, etc.) | 35,000 (annually)[6] |
| IMAGEN (Image) | Monthly magazine, Spanish-language | Women's and family lifestyle | 80,000 (monthly)[7] |
| buenavida (Good Life) | Monthly magazine, Spanish-language | Quality-of-life, prevention and healthy lifestyle | 63,000 monthly)[8] |
| Agenda De Decoración (Decorating Guide) | Semi-annual magazine, Spanish-language | Home decorations | 40,000 (semi-annually)[9] |
| Agenda Para Mama (Mother’s Guide) | Annual magazine, Spanish-language | Pregnancy and child care | 40,000 (annually)[10] |
| Agenda Para La Quinceanera ("Sweet 15" Teen Guide) | Magazine, Spanish-language | Quinceanera and teen party | 20,000 (annually)[11] |
| Agenda Para La Novia (The Bride’s Guide) | Annual magazine, Spanish-language | Wedding planning | 40,000 (annually)[12] |
| [Que Pasa - P. R. Travel & Tourism] | Bi-monthly magazine, English and Spanish-language | Travel and tourism; Official magazine of P. R. Tourism Company | 127,000 (Bi-monthly)[13] |
| TVaqui (TV Here) | Weekly Digest-sized glossy magazine, Spanish-language | Celebrity News & Gossip, VidaActual Aqui section, health, puzzles | 200,000 (weekly)[14] Website:[15] |