| Type | Juice concentrate drink |
|---|---|
| Distributor |
Brand (as Capri Sun or Capri Sonne) is owned by Rudolf Wild GmbH worldwide. Distributed by:
|
| Introduced | 1966 (as Capri Sonne) |
| Variants | Capri Sun and Capri Sun Sport (drink pouch with varied flavors) Big Pouch Capri Sun (discontinued in 2006) Capri Sun Island Refreshers (a 16.5 ounce bottle) Roarin' Waters Capri Sun (flavored water, 6.75 ounce pouch) |
Capri Sun is a brand of juice concentrate drink owned by the German Company WILD (Chairman Dr. Hans-Peter Wild) and sold in silver pouches. It was developed by Rudolf Wild in 1966 in Germany, where Capri Sonne has been a registered trademark since 1952[1]. Capri Sun has been distributed in the United States since 1981. Kraft Foods is a licensed production partner for North America. In the Netherlands and the UK, it is distributed by Coca-Cola Enterprises.
Contents |
Many of the Capri Sun fun flavors are tropical-themed. There were also Big Pouch Capri Sun that came in a larger, 11.25 ounce pouch, but discontinued in February 2006. Capri Sun Island Refreshers come in a 16.5 ounce "Bottle Can," this can is in bottle shape with a screw on cap but is made of aluminum. The Roarin' Water Capri Sun is sold in the standard 6.75 ounce pouch but is flavored water. Capri Sun drinks are often supplied with pre-packaged cold lunches, such as Lunchables, but are also sold in cans in vending machines. The drink has recently become available in a "family size" that is essentially a 64 oz. version of the beverage but is currently only available in 3 of the standard pouch flavors. The product is available in a variety of flavors and pouch sizes. Around 2003, Kraft introduced Capri Sun Sport, a Gatorade-like sports drink, with at first only two flavors, and came in a regular Capri-Sun pouch. Today, it has 21 flavors.
Standard Pouch
Roarin' Waters (Flavored Water)
Island Refreshers
Sunrise
The standard box is filled with 10 pouches, and each pouch is 6.75 fluid ounces (200 ml) in the UK and Germany. Due to downsizing, Capri-Sun pouches are now 6.00 fluid ounces in the US . The pouch is trapezoidal in profile when filled and rectangular when flat, with a flared bottom that makes the pouch able to stand upright when placed on a horizontal surface. A straw is supplied with each pouch.