| CDM Caramel.jpg | |
| Type | Confectionery |
|---|---|
| Introduced | 1976 |
Cadbury Dairy Milk Caramel (better known and still referred to by its former name Cadbury's Caramel or Cadbury Caramel) is a chocolate bar that is part of the Cadbury Dairy Milk brand and is made by Cadbury UK and Cadbury Ireland. The bar is sold in the United Kingdom and Ireland.
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The bar was first launched in 1976, originally called Cadbury's Caramel until 2003, when it was renamed. In early 2009 it was relaunched, with the Caramel name re-emphasised as the main on-pack brand, and the Dairy Milk brand reduced in size.
The product is a Cadbury Dairy Milk chocolate bar semi-divided into blocks each of which has a caramel filling. The blocks vary in shape and number according to the size of the bar, but on all bars, the blocks are stamped with the word Cadbury on the top.
During the 1980s and 1990s, the Caramel bar was advertised via its own mascot, the Cadbury's Caramel Bunny (also known as simply the Caramel Bunny), who featured in a series of animated shorts, advising others to "take it easy" by eating a bar, all the while being ogled as a result of her beauty.[1] The voice for the Caramel Bunny was provided by British actress Miriam Margolyes.[2] The Caramel Bunny voice in Ireland was provided by Tara Flynn.[3]
In 2009, the Caramel Bunny returned to advertise the return of the Caramel brand, being advertised on posters with the slogan: "still got it".[4] In March 2009, a UK newspaper poll voted the Caramel Bunny the third sexiest cartoon character of all time, after Jessica Rabbit and Betty Boop.[5] In October 2009, Giles Deacon designed a dress for her Cadbury's Dairy Milk Caramel Nibbles launch campaign.