CKRV-FM is a Canadian radio station, broadcasting at 97.5 FM in Kamloops, British Columbia. The station broadcasts a contemporary hit radio format branded as 97.5 The River, and prior to 2010, had a hot adult contemporary format. Even though now a top 40 station, it's still classified as a hot AC station by Mediabase and Nielsen BDS. CKRV-FM's shift to top 40 most recently was plagued by CKBZ-FM shifting from adult hits to adult contemporary in the late 2000s.
The station was launched in 1984 by Hal Yerxa's CFCW Ltd. It was acquired by Newcap Broadcasting in 1989, but was then sold to local broadcaster NL Broadcasting, the owner of AM station CHNL in the city, in 1993.
|
|||||||||||||||||||||||