| City of license | Edmonton, Alberta |
|---|---|
| Branding | 102.3 NOW! Radio |
| Frequency | 102.3 MHz (FM) |
| First air date | February 2010 |
| Format | Hot Adult Contemporary/Classic hits |
| ERP | 100,000 watts |
| Class | C1 |
| Callsign meaning | NOW |
| Owner | Rawlco Radio |
| Sister stations | CIUP-FM |
| Website | 102.3 NOW! Radio |
CKNO-FM (CIAB-FM during testing) is a new Canadian radio station, that broadcasts an adult top 40 format on the frequency 102.3 FM in Edmonton, Alberta.[1] It launched at 1:02 pm on February 23, 2010.[2]
Owned by Rawlco Radio, the station received approval on October 17, 2008.[3] It went on the air February 2010, restoring the adult top 40 format to Edmonton after five years when CKRA-FM dumped it for country music. CKRA-FM, as of 2008, is now a classic hits station.
Its main competitors are contemporary hit radio stations CFMG-FM (104.9 Virgin Radio), & CHBN-FM (91.7 The Bounce), adult hits station CKNG-FM (92.5 Joe FM), & adult contemporary station CKEA-FM (Lite 95.7). However, Rawlco calls CKNO-FM as a hits for adults station. Since March 2011, the station was added at the Mediabase hot adult contemporary panel, with Nielsen BDS following suit most recently. It plays more classic hits/oldies over any other hot adult contemporary radio station in Canada, just like CKOI-FM in Montreal; rare for an adult top 40 to do that. Based with the classic hits/oldies lean at the station, another Rawlco station in Edmonton is CIUP-FM, an adult hits station leaning heavy towards oldies as well. In addition, CKNO-FM does play a hint of alternative rock & classic rock songs not played by any other adult contemporary or adult top 40 station.
CKNO is currently ranked #2 in the Edmonton market, and the most listened-to FM station in the market according to the Fall 2011 PPM data report released by BBM Canada. [4]
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