City of license | Steinbach, Manitoba |
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Broadcast area | Steinbach, Manitoba Winnipeg, Manitoba |
Branding | Mix 96 |
Frequency | 96.7 MHz (FM) |
First air date | 1998 |
Format | Hot Adult Contemporary |
Callsign meaning | CI LiTe for former branding Lite 96.7 |
Owner | Golden West Broadcasting |
Sister stations | CFEQ-FM |
Website | Mix 96.7 FM |
CILT-FM (96.7 FM, "Mix 96") is a radio station broadcasting a hot adult contemporary format. Licensed to Steinbach, Manitoba, it serves southeastern Manitoba, even to Winnipeg. It first began broadcasting in 1998 with an adult contemporary format as Lite 96.7.[1] The station is currently owned by Golden West Broadcasting. By 2006, the station changed formats to hot adult contemporary (in a more American-style playlist) under the branding Mix 96 and the adult contemporary format is now exclusively heard on rival CKY-FM. The adult top 40 format is more classic hits-leaning, like Edmonton's CKNO-FM. In September 2008, it became the only adult top 40 station in Winnipeg following the flip of former rival CHIQ-FM to alternative rock (that station is now classic hits as of 2010); this changed four years later when CJGV-FM joined the adult top 40 rivalry.