| City of license | Winnipeg, Manitoba |
|---|---|
| Branding | Joytv 11 |
| Slogan | It's all good |
| Channels | Digital: 35 (UHF) Virtual: 35.1 (PSIP) |
| Affiliations | Joytv |
| Owner | ZoomerMedia (Christian Channel Inc.) |
| First air date | February 6, 2006 |
| Former callsigns | CIIT-TV (2006-2011) |
| Former channel number(s) | Analog: 35 (UHF, 2006-2011) |
| Former affiliations | Omni (2006-2008) independent (summer 2008) |
| Transmitter power | 6 kW |
| Height | 240.0 m |
| Website | Joytv 11 |
CIIT-DT (known on air as Joytv 11) is a Canadian English language television station based in and licensed to Winnipeg, Manitoba. The station is owned by ZoomerMedia and is an owned and operated station of the Joytv television system. CIIT broadcasts a variety of multi-faith and family-oriented programming.
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In February 2002, Trinity Television Inc. was granted a licence for a religious television station for Winnipeg.[1] The station was set to be launched in September 2004 as NOWTV, to be the second station using that brand, previously used on Trinity's Vancouver station, CHNU-TV. However, the station did not launch on that date.
In 2004, before that station's launch, Rogers Media bought Trinity Television and took control of CIIT's licence. Under Rogers control, the station was set to be launched again on November 14, 2005 as the fourth Omni Television station, it was later set back again and launched on February 6, 2006 as OMNI.11. The use of channel 35 marks CIIT as Winnipeg's first-ever UHF station.
On September 28, 2007, Rogers' CRTC application to acquire the Citytv stations, including CHMI in Winnipeg, was approved. As a condition of this approval, Rogers had to sell CIIT and CHNU in Vancouver, in order to comply with CRTC restrictions on owning multiple stations in the same language in the same market. Rogers had a one year grace period to find new owners for both stations.
On November 6, 2007, Rogers Media announced the sale of CIIT and CHNU to S-VOX. The deal was approved by the CRTC on March 31, 2008. The sale was finalized on April 30, 2008 and S-VOX assumed control of the station on June 30 of that year.
Shortly after S-VOX took control of the station, In July 2008, CIIT disaffiliated from the Omni television system and was subsequently rebranded as CIIT11. S-VOX soon announced that both CIIT and CHNU would rebrand under a newly created television brand, Joytv. CIIT was rebranded again on September 1, 2008 using the on-air brand Joytv 11.
In June 2009, S-VOX announced it would sell its broadcasting assets to ZoomerMedia, a company controlled by Moses Znaimer.[2] The sale was approved by the CRTC On March 30, 2010.[3] ZoomerMedia assumed control of S-VOX's broadcasting assets on June 30, 2010.[4]
Due to Canada's digital television transition strategy, CIIT was mandated by the CRTC to convert its over-the-air analog transmitters to digital by August 31, 2011. On that transition date, CIIT completed its transition and began broadcasting in digital, while shuttering its analog signals that it had used since its inception.
On Shaw and MTS TV, CIIT airs on channel 11, displacing the longtime previous occupant community access channel Shaw TV (the channel first used channel 11 in 1986 after a previous move from channel 13; the station was formerly called VPW 11, later Videon Cable 11 on Videon before being taken over by Shaw, and GWC-TV (Greater Winnipeg Cablevision) before its Shaw takeover). Shaw has moved their service to channel 9. CIIT is also available on Rogers digital cable for viewers in Ontario.
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