| Broadcast area | Winnipeg, Manitoba |
|---|---|
| Branding | Energy 106 |
| Slogan | Winnipeg's NEW #1 Hit Music Station |
| Frequency | 106.1 MHz |
| Format | dance leaning contemporary hit radio |
| ERP | 40,000 watts |
| Callsign meaning | Contemporary Hit Winnipeg Energy |
| Owner | Evanov Communications |
| Sister stations | CKJS, CFJL-FM |
| Webcast | Listen Live! |
| Website | Energy 106 |
CHWE-FM is a contemporary hit radio station with a dance-leaning direction, branded as Energy 106, that began broadcasting on July 29, 2011. The station broadcasts from 520 Corydon Avenue in Winnipeg, Manitoba with sister stations CKJS and The Breeze 100.7 FM.
CHWE-FM competes with Hot 103 and 102.3 Clear FM.
On May 8, 2009 Evanov Communications was granted approval by the CRTC to launch a new Winnipeg radio station on the 106.1 FM frequency.[1] It is most likely that Evanov Communications planned to launch another Jewel radio station as the station was registered as CFJL-FM.
In June 2011, the station began testing it's signal by playing non-stop commercial free music with a new music genre each week. Listeners could email the radio station to report any signal interruptions and suggest the genre of music that they wanted it to play before it launched on July 29.
On July 29, 2011 at 12:00, CFJL-FM launched with a dance leaning contemporary hit radio format as "Energy 106 - Winnipeg's NEW #1 Hit Music Station" playing 10,000 commercial free songs in a row.[2] The first song played by the new Energy 106 was "Give Me Everything Tonight" by Pitbull. Starting on October 14, Energy 106 began broadcasting live club music from local Winnipeg nightclubs Friday and Saturday nights. On October 19 the station began airing announcers. On November 26, 2011, CFJL-FM changed its station identification name to CHWE-FM, so to match its Energy 106 handle. The CFJL-FM call sign is now used by sister station, The Breeze 100.7 FM, which dropped their Rock format that same day.
Already the station's Dance-heavy direction is paying off in the BBMs, where in its first book it took a 6.9% share of the audience. Mike Fabian, the General Sales Manager of CHWE, told the Winnipeg Sun, "Our main difference from HOT 103 [CKMM] would be the fact that we play a lot more upbeat dance and club music. We play the top-40 songs, but not in as high a rotation as they would,” and added that “We try to keep it to where you hear the songs you want to hear enough, but not too much."[3]
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