| Type | Private |
|---|---|
| Founded | Los Angeles (1972) |
| Founder(s) | Charles "Charlie" Walker, retired |
| Headquarters | Glendale, California, United States |
| Area served | United States, Worldwide |
| Key people | Sam Weinstein, President and CEO |
| Services | Market research, Surveying, Quantitative marketing research, Quantitative research, Qualitative marketing research, Qualitative research, Focus group, Marketing Analytics, Statistics, Structured interview |
| Owner(s) | Employee-owned |
| Employees | 25 |
| Parent | None |
| Divisions | Portable Research |
| Subsidiaries | None |
| Website | www.cawalker.com |
C.A. Walker Research Solutions, Inc. is a custom market research provider of quantitative and qualitative research services for both consumer and business markets. They conduct research nationally and internationally, and in various languages.[1] It was founded in 1972 by Charles "Charlie" Walker with several partners. It went through several iterations of names before becoming C.A. Walker & Associates.[2] The company was purchased by its employees when Mr. Walker retired and has remained employee-owned since.[3] C.A. Walker & Associates changed its name to C.A. Walker Research Solutions, Inc. in 2002.[4]
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In 2005 C.A. Walker launched a proprietary data collection and reporting system called ClarusVision, which provides clients with access to real-time research results.[5] ClarusVision was trademarked March 22, 2005.[6]
In 2007 C.A. Walker began using Destiny Media's Clipstream as a secure method for handling and testing clients' media stimulus in video format. It features multiple levels of security, including the secure ID, which locks content to authorized host servers and domains, a screenscraper blocker and a dynamic watermarking solution that identifies the user on video playback.[7]
In 2008 a business unit of C.A. Walker, Portable Research, launched CineVoter, a research program that invites movie goers to use their cell phone or mobile device and let Hollywood know what they think.[8] MESSAGEBuzz was used to manage the text messaging component, which allows movie goers to text for a link to the survey that can then be completed on a web-enabled phone or desktop/laptop.[9] CineVoter was relaunched as an iPhone application on May 8, 2010 and is available for download in the iTunes store. CineVoter iPhone Application
Clients include such companies as Warner Brothers, Jack in the Box, Universal Studios, Epson, Jafra, DIRECTV, IKEA, Shutterfly, Paramount Pictures[10], Kelley Blue Book[11], and PRWeek/MS&L Group[12].
Marketing Research Services Global Marketing Research, Market Segmentation Research, Marketing Effectiveness Research, Marketing Strategy Research, Market Positioning Research
Advertising and Promotions Research Services Ad Tracking, Advertising Testing, Copy Testing, Fast Food Advertising Testing, Integrated Marketing Communications Research, Promotions Testing, Sponsor-Brand "Fit" Research
Branding Research Services Branding Research, Brand Management Research, Logo Testing
Product Research Services Merchandising Testing, New Product Development Research, Package Testing, Pricing Strategy Research, Product Bundling Research, Product Line Extension Research, Product Marketing Research
Types of Companies Served Advertising Agency, Automotive, Broadcasting, Cosmeceuticals, Cosmetics, Dentistry, Dot.com's, Entertainment, Fast Food/Quick Service Restaurant, Consumer Packaged Goods, Film, Financial services, Healthcare, Home Entertainment, Hospitals, Insurance, Manufacturing, Medicine, Professional Associations, Promoter Entertainment, Retailing, Technology, Toys, Trade Associations, Video Games
Choice Modeling, Conjoint analysis, Discrete choice, Linear discriminant analysis, Logistic regression, Segmentation, Price Analysis, Regression analysis