| Buyology – Truth and Lies About Why We Buy | |
|---|---|
| Author(s) | Martin Lindstrom |
| Country | United States |
| Language | English |
| Subject(s) | Marketing, Business, Advertising, Promotion, science of shopping |
| Genre(s) | Nonfiction |
| Publisher | Doubleday |
| Publication date | 2008 |
| Media type | Print, Hardcover |
| Pages | 256 |
| ISBN | ISBN 978-0-385-52388-2 |
| OCLC Number | 192048160 |
| Dewey Decimal | 658.8/34 22 |
| LC Classification | HF5415.12615 .L56 2008 |
Buyology – Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy.[1] The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such advertisements, slogans, jingle and celebrity endorsements. Lindstrom, through a study of the human psyche, explains the subconscious mind and its role in deciding what the buyer will buy. Lindstrom debunks some myths about advertising and promotion. TIME magazine [2] named Lindstrom as one of the world's 100 most influential people because of his book.
Contents |
Buyology is claimed to be a result of the author’s three year neuromarketing study on 2,081 people to identify the effect of brands, logos, commercials, advertisements and products on them.[3][4] The study was funded by seven corporations, including GlaxoSmithKline, Hakuhodo, Fremantle - and Martin Lindstrom. The study evaluates the effectiveness the effectiveness of logos, product placement and subliminal advertising, the influence of our senses and the correlation between religion and branding.