| Type | Public |
|---|---|
| Traded as | NZX: BFW NZX: BFWOA |
| Industry | Restaurants |
| Founded | 1995 in Auckland, New Zealand |
| Headquarters | Ponsonby, New Zealand |
| Key people | Chris Mason, Josef Roberts |
| Products | Hamburgers, french fries, wraps, soft drinks, milkshakes, ice cream |
| Website | BurgerFuel.com |
BurgerFuel is a New Zealand owned chain of gourmet Burger Restaurants with 27 locations. BurgerFuel sells Spud (Potato) fries, Beer Battered Fries (as a promotion), Kumara fries, burgers (beef, Wagyū, chicken, gluten-free, vegan and vegetarian), bottled soft drinks, maltshakes and its own branded ice cream (Frostbite).
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BurgerFuel burgers are famous for their special Aioli sauce, freshness, taste and for the patented Doofer, a folding cardboard burger-holder. BurgerFuel as a gourmet burger chain focuses on many niche areas: Items such as vegan / vegetarian food, gluten-free as well as some Organic food products. Although Burger Fuel made a point of only using free range eggs, it came up short when it was exposed that the chicken used in its products came from factory farms. Burger names have an automotive theme. Another point of originality for BurgerFuel was their famous grilled duck menu during the New Zealand duckshooting season.
In 2007 Burger Fuel Worldwide publicly floated on the NZX. The company directors were hoping to generate $15 million from the IPO; however, they ultimately raised a little over a third of that.[1]
On 5 May 2008, Burger Fuel Worldwide announced it had agreed to its first Master franchise agreement with Dubai based Al Khayyat Investment Group Investments LLC. They will set up, and operate stores in Dubai, UAE by the end of the year. Dubai is considered to be a high profile city for BurgerFuel.[2] There is a BurgerFuel store in Al-Khobar, Saudi Arabia.[3]