Bryanboy is the pen name of Bryan Grey Yambao, a Filipino fashion blogger. A former web developer, he started blogging at age 17 from his parents' Manila home.[1] His eponymous blog, which attracts 5,000 visitors per day,[1][2][3] won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.[4] The New York Post named him one of the nine hottest internet celebrities,[5] and news.com.au has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere".[6] His blog, called "hysterically camp" by the Sydney Morning Herald,[7] is known for its "witty and often bitchy commentary."[3]
The blog has also attracted the attention of many in the fashion industry (Caveat - Citation needed from start of article). Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark.[6] Though no brand spokesman commented on the matter, it was widely reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements.[5][6][8] Marc Jacobs even went so far as to name a handbag after him (the BB ostrich bag) after Bryanboy gushed about it in his blog.[9][10]