| Type | Online Retailer |
|---|---|
| Industry | Retail |
| Founded | 2006 |
| Headquarters | Toronto, Ontario, Canada |
| Products | International Sim Cards, Mobile Phones, Cellular Roaming Plans |
| Parent | iRoam Mobile Solutions |
| Website | http://www.brightroam.com/ |
Brightroam is a deep discount international roaming mobile provider owned by iRoam Mobile Solutions a subsidiary of Sea Change Corporation. The company is headquartered in Toronto, Canada and provides global cellular communications to corporations and individuals at reduced costs associated with international roaming.
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Founded in 2006, Brightroam Inc began as a subsidiary of Roadpost inc, leveraging their 15 years of history in providing short term cellular and international roaming services. The goal of the company was to provide international roaming services to North Americans, both to undercut roaming rates for GSM subs and to provide services to CDMA subscribers. This would enable a more convenient and cost-effective solution for travelers than buying prepaid at destination. Brightroam based its business plan around key factors such as highly Web-enabled automated sales, provisioning and customer service platform to reduce costs and pricing.
Effective December 22nd 2010, BrightRoam was purchased by iRoam Mobile Solutions Inc.
iRoam Mobile Solutions purchased Brightroam to complement its connectivity and security products and services for the mobile and roaming user, including iPass, mobile device management and existing enterprise cellular roaming solutions.
“BrightRoam represents a significant upgrade of our existing roaming services, “says Richard Earle, CEO of iRoam. “It brings a large customer base, a mature provisioning and support service, and tremendous room for growth in delivering cost-effective data service for travellers, by combining our existing Global Wi-fi and Ethernet footprint with the newly acquired 3G services.” [1]
With this purchase, iRoam assumed responsibillity for all Brightroam customers, including maintaining 24/7 customer service, SIM cards delivery and activation, and cell-phones for use worldwide, as well as the user portal to allow users to manage their accounts.
“We are really proud of what we have built in BrightRoam and wish iRoam every success in its continuing growth." mentioned Morris Shawn, CEO of Roadpost. "We have made a strategic choice to focus on our increasing satellite communications company.” [2]
Brightroam holds alliances with various international cellular providers such as: O2 (UK), TIM Hellas (Greece), China Mobile, Swisscom, TIM (Italy), and Vodafone (Germany).
This allows Brightroam to deliver their cellular communications internationally, backed by 24/7 customer support, and a unique contract free monthly rate plan.