| Type | Public |
|---|---|
| Industry | Retail |
| Founded | 1962 |
| Headquarters | Lede, Belgium |
| Number of locations | 286 stores |
| Area served | Europe, Middle East |
| Key people | André Brantegem, Founder |
| Products | Footwear |
| Revenue | €295.2 million (FY 2006) |
| Operating income | €35.9 million (FY 2006) |
| Net income | €29.5 million (FY 2006) |
| Employees | 2,945[1] |
| Parent | Brantano N.V. (1962-2007) Macintosh Retail Group (2007 - Present) |
| Website | www.brantano.com |
Brantano Footwear is a European chain of retail stores specialising in footwear for men, women and children.
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The company originated from a small factory run by André Brantegem and his brother in Lede, East Flanders. The Brantegem brothers were sons of a cobbler. They specialised in ladies' shoes which they sold to wholesalers and retailers in Belgium. Eventually the brothers separated and in 1962 André intitiated a retail outlet at the factory. This evolved into the Brantano chain of shoe shops.
Brantano closed its Dutch and Danish stores in 2005, and subsequently liquidated its French stores.
| Type | Limited |
|---|---|
| Industry | Retail |
| Founded | 1998 |
| Headquarters | Wembley, London, United Kingdom |
| Number of locations | 145+ stores[2] |
| Area served | United Kingdom |
| Key people | André Brantegem |
| Products | Footwear |
| Employees | 2000+ |
| Website | www.brantano.co.uk |
Brantano (UK) Ltd operates 145 stores in the United Kingdom and is owned and operated by Macintosh Retail Group.
Brantano UK LTD launched a television advert which features a fictional psychologist called Anne-Marie Brantano, portrayed as one of the giants of twentieth century psychology along with Sigmund Freud and Carl Jung. She is supposed to have discovered the 'sling-back synapse'; an imaginary part of the female brain in the shape of a shoe which reveals what women want from their shoe shopping experience. It also describes the condition "shoe rage". The concept of the campaign was to change the public's perception of Brantano from a discount warehouse, to a high fashion, affordable shoe megastore.
In 2011 Brantano opened 20 new stores in the UK and plan to expand in to 2012-2013 to open many more stores.
Brantano has their own brands manufactured by external companies.
Brantano UK has been helping to raise money for the baby charity Tommy's since 2008 and have raised £104,751.48[3] so far through its in-store fundraising events.