Brandchannel (brandchannel.com) is a website about branding launched in 2001, with the goal of offering a global perspective on brands.[1] Brandchannel is committed to providing readers with an accessible exploration and analysis of brands. It offers an informative and community-oriented platform that features a dynamic newsfeed, compelling articles, global conference listings, industry debates, a directory of agencies, and other valuable branding resources. The website is produced by global branding agency Interbrand, but maintains editorial independence. Brandchannel's office is based in New York City.