Big M logo |
|
| Type | Flavoured milk |
|---|---|
| Manufacturer | National Foods |
| Country of origin | Victoria, Australia |
| Introduced | 1978 |
| Variants | Chocolate Strawberry Iced Coffee Banana Mocha Chocolate Light |
Big M is a popular brand of flavoured milk that was established in Melton, Victoria in 1978[1]. Its distribution has expanded to include the states of New South Wales and Queensland as well as its state of origin. The brand has gained popularity through television ad campaigns such as 'Think Big, but not too big'. It is sold in cartons, plastic bottles and Tetra Briks, in both fresh and UHT varieties. The Big M brand is currently owned by National Foods.[2]
Big M is also available in a low fat "Light" chocolate variety (0.9% fat vs 3.3% for the normal product).
Big M is available in 7 flavours:
Previous flavours included:
The flavours in bold were advertised as part of a Big M 'Flavour Flashback' promotion in 2010, with one to be voted back into regular sale. The winner was announced on 5 July 2010 as Big Egg Flip. It was retired in early 2011 and replaced with Honeycomb as another limited edition. Honeycomb was subsequently replaced by a limited edition Choc Berry in mid 2011.