Long Term – Short Term, Inc., doing business as BetterTrades, provides finance and stock market education in the form of distance learning audio/video recordings and on location seminars.[1] As of 2007, Long Term – Short Term (LTST) was a $60 million dollar company.[2] Freddie Rick founded LTST in 1998 and it is incorporated in Nevada.[3][4]
BetterTrades has established business relationships with former Dallas Cowboys coach Jimmy Johnson and Forbes.[5][6] Freddie Rick has been featured in two published books: "Talking with Giants!" and “The Wave 3 Way to Building Your Downline.”[2][7] In addition, several BetterTrades instructors are published authors in their field of expertise and have been consulted as subject matter experts.[8][9][10][11]
Supporting the IT and marketing efforts for BetterTrades is CodeReady Solutions, Inc., which Freddie Rick founded in 2007.[12][13]
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Freddie Rick grew up in Kentwood, Louisiana – the same hometown as Britney and Jamie Lynn Spears.[2] After several years in the Marine Corp, he worked in network marketing in the mid-1990s. By age 29 he was a millionaire, but lost it by the time he was 31 years old. This story is documented in “The Wave 3 Way to Building Your Downline.”[7]
Rick documented his successful trading strategies and went to work for a stock market education company. After leaving that company, Rick and his wife began teaching others about finances and trading as a “love offering” in various churches.[2] He started the BetterTrades web site in 2002.[14]
On October 8, 2009 BetterTrades opened an 11,000-square-foot (1,000 m2), soundproof and climate-controlled video production studio at the Atlanta, Georgia headquarters. The facility hosts three hard sets and real-time 3D virtual set creation with motion tracking. Filming and post-production are supported by a full-time crew of producers, videographers, editors, as well as 3D and motion graphics designers.[15]
In 2009, BetterTrades hosted the Summer Studio Sessions at the Atlanta headquarters where several hundred students attended live tapings of 16 instructional classes taught by its five specialty trading coaches over a four-week period. Students were able to use the "trading pit" from where they could track their trades during class breaks.[15]
The Traders Super Summit is a three-day annual gathering of stock market traders sponsored by Better Trades. The Traders Super Summit event brings together each of the company's instructors (Darlene Powell, Markay Latimer, Bob Eldridge and Ryan Litchfield), who teach advanced stock market classes and introduce new investment strategies.
The 2009 Traders Super Summit was held at the Walt Disney World Swan and Dolphin Resort in Orlando, Florida.[16] Guest speakers included two-time Super Bowl winning coach Jimmy Johnson, NFL Hall of Fame running back Thurman Thomas, and three-time Super Bowl champion Ed McCaffrey.
The 2008 Traders Super Summit was held in Dallas, Texas and Jimmy Johnson was the keynote speaker for the event.[17]