Berocca is a tablet containing a combination of B group vitamins and Vitamin C. Berocca is available in the United States, Argentina, Colombia, Ecuador, Finland, Uruguay, Peru, the European Union, Norway, Russia, Switzerland, Ukraine, Vietnam, Hong Kong, Indonesia, Malaysia, Singapore, Philippines, South Africa, Taiwan, Thailand, Australia, Mexico, South Korea and New Zealand.
Berocca was originally manufactured by Roche Pharmaceuticals, but is now manufactured by Bayer after Bayer's global acquisition of Roche Consumer Health in January 2005.
Contents |
Berocca Performance is a formulation of B group vitamins, Vitamin C plus added magnesium, calcium and zinc. It comes in three flavours, Original, Orange, and Tropical.
Ingredients in Berocca Original:
Citric acid, sodium hydrogen carbonate, vitamin C, magnesium sulphate, mannitol, calcium carbonate, magnesium carbonate,flavouring, colours (beetroot red, beta carotene), sodium carbonate, niacin(Nicotinamide), sweeteners (aspartame, acesulfame K), sodium chloride, zinc citrate, pantothenic acid, riboflavin, thiamin, vitamin B12, vitamin B6, anti-foaming agent (polysorbate 60), folacin (folic acid), biotin. Contains a source of phenylalanine.
| Performance | Vitamin | |
|---|---|---|
| 15 mg | B1 | Thiamine hydrochloride |
| 15 mg | B2 | Riboflavin |
| 50 mg | B3 | Nicotinamide |
| 23 mg | B5 | Pantothenic acid |
| 10 mg | B6 | Pyridoxine hydrochloride |
| 10 mcg | B12 | Cyanocobalamin |
| 500 mg | C | Ascorbic acid |
| 100 mg | Calcium | |
| 150 mcg | H | Biotin |
| 400 mcg | Folic acid | |
| 100 mg | Magnesium | |
| 10 mg | Zinc | |
In some countries the formulation may be different - for example in Spain the product sold as Berocca contains:
| Performance | Vitamin | |
|---|---|---|
| 1.4 mg | B1 | Thiamine hydrochloride |
| 1.6 mg | B2 | Riboflavin |
| 6 mg | B5 | Pantothenic acid |
| 2 mg | B6 | Pyridoxine hydrochloride |
| 1 mcg | B12 | Cyanocobalamin |
| 18 mg | Niacin | |
| 60 mg | C | Ascorbic acid |
| 120 mg | Calcium | |
| 150 mcg | H | Biotin |
| 200 mcg | Folic acid | |
| 120 mg | Magnesium | |
| 9.5 mg | Zinc | |
Berocca, taken before drinking alcohol, is said to prevent hangovers. Similarly, it is said to relieve hangovers.[1] If Berocca is taken in effervescent form, there will be a rehydrating effect because of the water consumed. When dissolved in water, it can be easier on the stomach than other vitamins such as those in tablet form.
Recommended daily dose: From age 12 to adult - one tablet daily.
Each Berocca tablet contains 40 mg (0.04g) of sodium.[2] 271 mg of sodium in the tablets sold in Australia and NewZealand.[3]
Berocca causes urine to turn deep yellow in colour - this is due to the excess vitamin B2 being passed via urine.
Berocca ran a series of television commercials in Australia and New Zealand throughout the 1980s and 1990s, using the slogan "B-B-B-Berocca gives you back your B-B-Bounce".
A current marketing campaign in Australia for Berocca Performance with the slogan "Release the inner geek" targets high school students studying for exams.
In South Africa a "Beready Besharp Berocca" campaign was launched.
Long-running Outdoor (poster) campaigns in the United Kingdom with the slogan "Stay sharp".
In 2008 a television advert was launched featuring people dancing using treadmills similar to OK Go's music video for the 2006 song "Here It Goes Again". The music is "Living on the Ceiling" by the British synthpop band Blancmange, taken from their 1982 album Happy Families.
More recently, as of September 2010, a new advertising campaign featuring lumberjacks dancing on water has been launched, with the slogan "You, but on a really good day."
Berocca also advertised to bloggers in the United Kingdom.[4]
In March 2011 the Health Department of Australia moved to withdraw the advertising of Berocca for its unsubstantiated claims of providing invigoration. This came in the wake of the same department issuing Berocca with a Healthcare product award in November of the year before.[5]
Boots Vitamin Award Winner (as voted by Boots customers) for Best Energy supplement 2004-2009.