| Type | Privately Held |
|---|---|
| Industry | Advertising |
| Founded | 1964[1] |
| Headquarters | Kansas City, Missouri, USA |
| Key people | Bob Bernstein, Chairman/CEO Steve Bernstein, President Skip Rein, Vice Chairman |
| Employees | 225+[2] |
| Website | www.bernstein-rein.com |
Bernstein-Rein (BR) is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri. It is the 10th-largest independent agency in the United States and ranked 40th overall. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age.
In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing".[3] The agency's philosophy is "Be Real."
The agency was involved in the development of the McDonald's Happy Meal in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2006, during which time it helped to grow the retailer from a small Bentonville, Arkansas chain to the largest in the world.[4] In 2010, the company's clients included Banfield, the Pet Hospital, MetLife Employee Benefits, Black & Veatch, PetSmart, Christopher Elbow Artisanal Chocolates, Commerce Bancshares, Cook's Ham, Clayton Homes, CrockPot, Dairy Farmers of America, Farmland Foods, Havertys Furniture, Hostess Brands, Kansas City Chiefs, Mr. Coffee and Nebraska Book Company.