BenQ

BenQ Corporation
Type Private
Industry Electronics
Predecessor Acer Communication & Multimedia[1]
Founded December 2001
Headquarters Taipei, Taiwan
Key people Lee Kunyao (a.k.a. K.Y. Lee), Chairman;
Wang Wencan (a.k.a. Jerry Wang), Vice Chairman;
Li Wende (a.k.a. Conway Lee), CEO and President
Revenue US $2.24 Billion (FY 2010)
Employees 1,500 (2011)
Parent Qisda
Website www.BenQ.com
BenQ
Traditional Chinese 明基電通
Simplified Chinese 明基电通
Qisda
Traditional Chinese 佳世達科技
Simplified Chinese 佳世达科技

BenQ Corporation ( /ˌbɛn ˈkjuː/; Chinese: 明基電通股份有限公司) is a Taiwan-based company that markets and sells networked digital lifestyle devices under the brand name of BenQ. The company offers a wide range of consumer electronics, communication devices, mobile computing devices and lifestyle products through the brand promise of “Bringing Enjoyment ‘N’ Quality to Life,” including digital projectors, LCD monitors, LCD TVs, digital cameras, mobile computing devices,and lighting soluttions. [2]

Contents

Company

BenQ Corp, headquartered in Taipei, Taiwan, has more than 45 sales offices in 28 countried worldwide across China, Asia-Pacific, Europe, Latin America and north America. The "BenQ" brand is present in more than 100 countries worldwide.

BenQ is one of the affiliate companies of the BenQ Group. BenQ Group is composed of industry leaders ranging from manufactures of critical components, value add system integrators and providers of consumer products that meet the demanding needs of consumers and today’s many challenges. Affiliate companies include BenQ Corp., AU Optronics Corp. (world’s top 3 manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Centers, BenQ Medical Technology Corp., BriView Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., SiPix Imaging Inc, Lextar Electronics Corp., Raydium Semiconductor Corp. and Wellypower Corp.

The BenQ Group and its companies operate in over 30 countries around the world with a workforce of over 120,000 strong. A world renowned pioneer in today’s digital convergence era, the BenQ Group sets its focus on delivering outstanding display products. With the integration of support and resources from its member, the BenQ group, for twenty years, has created numerous lifestyle possibilities through better user experiences. The latest creation of this joint effort would be the Reflection Defense Panel. This special panel is powered by AU Optronics, the world’s third largest panel manufacturer in design, R&D and manufacturing of TFT-LCD to minimize glare, reduce reflections and boost colors to the fullest. It will be adopted by each and every BenQ ultra-slim LED television to bring a whole new viewing enjoyment into every home. And, BenQ, driven by the brand promise of “Enjoyment Matters”, will set itself on a new course to create more innovative networked digital lifestyle devices that are stylish and accessible for everyone to enjoy.

History

Origins

BenQ was originally spun off from Acer in 2001 to provide a separate branded channel. In 2006 Acer disposed of its remaining shares in BenQ.[3]

Siemens Mobile acquisition

On October 1, 2005, BenQ Corp. acquired the mobile devices division of Germany's Siemens AG, becoming the 6th largest company in the mobile phone industry by accumulated market share. The acquisition results in a new business group, BenQ Mobile, of BenQ Corporation entirely dedicated to wireless communications. Mobile phones of the new group are marketed under a new brand, BenQ-Siemens.[4]

In late September 2006, the mobile devices division of BenQ, BenQ Mobile (Germany), announced bankruptcy when BenQ Corp. discontinued its funding. As a result, BenQ Mobile was effectively placed under the supervision of a state-appointed bankruptcy administrator. In February 2007, BenQ Mobile was finally disbanded as a suitable buyer could not be found. An estimated 2000 BenQ Mobile employees lost their jobs.[5]

On August 24, 2006 BenQ announced plans to spin off its manufacturing operations in early 2007, separating contract manufacturing and own-brand divisions.[6]

Corporate Restructuring

Spin-off of OEM division

On August 24, 2006, BenQ announced plans to spin off its manufacturing operations in early 2007, separating contract manufacturing and own-brand divisions.[7]

In April 2007, considering that the branded business has achieved sufficient profit and scale to sustain and grow its operation independently, BenQ announced the plan to spin off its branded business.

After the spin-off, BenQ Corporation was renamed Qisda Corporation, which will focus on integrated manufacturing service business, and the spun off company has succeeded the name of BenQ Corporation, which is a 100% owned subsidiary of Qisda Corp.[8]

On Sept. 3 2007, the newly spun off BenQ Corporation commenced its new operation to continue selling and marketing products under the BenQ brand name.[9]

Controversy

LCD price fixing

On December 8, 2010, AU Optronics,[10] was fined 116.8 million by the EU for its part in an LCD price fixing scheme.[11] Other companies involved were fined a total of €649 million, including Chimei Innolux, LG Display, Chunghwa Picture Tubes Ltd., and HannStar Display Corp..[12]

See also

References

  1. ^ Watson, James. "Acer is not Benq". The Register. Situation Publishing. http://www.theregister.co.uk/2001/12/07/acer_is_not_benq/. Retrieved 1 January 2012. 
  2. ^ Plunkett, Jack (2007). Plunkett's Advertising & Branding Industry Almanac 2007: Advertising. Plunkett Research. http://books.google.com/books?id=V33_57SP598C&pg=PT208&dq=benq+corporation&as_brr=3#v=onepage&q=benq%20corporation&f=false. Retrieved 20 October 2009. 
  3. ^ "Acer cuts BenQ's cord". ZDNet UK. 18 April 2006. http://www.zdnet.co.uk/news/desktop-hardware/2006/04/18/acer-cuts-benqs-cord-39263877/. Retrieved 7 August 2011. 
  4. ^ http://news.xinhuanet.com/english/2005-06/08/content_3060286.htm Xinhua Online English Edition, BenQ announces to purchase Siemens' mobile phone business
  5. ^ http://www.spiegel.de/international/spiegel/0,1518,440049,00.html Spiegel Online, BenQ Bankruptcy Causes Furor
  6. ^ http://www.infoworld.com/t/networking/benq-spin-manufacturing-operations-427 Infoworld, BenQ to spin off manufacturing operations
  7. ^ http://www.infoworld.com/t/networking/benq-spin-manufacturing-operations-427 Infoworld, BenQ to spin off manufacturing operations
  8. ^ http://www.wired.com/gadgetlab/2007/06/benq-is-dead-lo/ Wired, Benq is Dead, Long Live … Qisda?
  9. ^ http://www.forbes.com/feeds/afx/2007/09/03/afx4076047.html Forbes, Taiwan's Qisda spinoff BenQ targets 75-80 bln twd sales in 2008
  10. ^ BenQ Group About
  11. ^ Aoife White (2010-12-08). "LCD-Panel Makers Fined $649 Million by European Union for Price Fixing". Bloomberg. http://www.bloomberg.com/news/2010-12-08/six-lcd-panel-makers-fined-649-million-by-european-union-for-price-fixing.html. Retrieved 2010-12-11. 
  12. ^ http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/10/736&format=HTML&aged=0&language=EN&guiLanguage=en Joaquín Almunia Vice President of the European Commission responsible for Competition Policy Press conference on LCD cartel, Visa and French chemists' association decisions Press conference Brussels, 8 December 2010

External links