Barker/DZP

Barker/DZP
Type Integrated advertising and interactive agency
Industry Advertising agency
Founded 2003
Headquarters New York City, Soho,
Key people John Barker (Entrepreneur and American advertising executive)
Paul Sewards (Managing Director)
Sandi Harari (Creative Director)
Ray Rainville (Executive Producer))
John Lu (Director of Interactive)
Products Advertising & Branding & Interactive
Employees 33
Website www.barkerdzp.com

Barker/DZP is a full-service advertising and interactive agency based in the Soho area of New York City. Work includes Brand Identity and Positioning, Integrated Trade and Consumer Advertising, Digital Strategy, Interactive Development, Digital Media, Social Media, in-house Broadcast Production and Sports & Entertainment Marketing.

Contents

History

Founded as DZP Marketing Communications, Inc. in 2003 by John Barker (Entrepreneur and American advertising executive), the agency first specialized in strategy, creative development, and motion graphics design and production for marketers in the entertainment industry.[1] In 2005, the firm was named to Entrepreneur Magazine’s “HOT 100” list of new small businesses in America.[2] Key client acquisitions in the early years included Atkins Nutritionals, Inc.,[3] eDiets.com [4] and Hastens luxury beds of Sweden.[5] In 2008, the company was renamed Barker/DZP. More recent client acquisitions include Procter and Gamble’s People’s Choice Awards and peopleschoice.com (2008),[6] AETN’s History Channel (2008),[7] IDB Bank of NY (2009),[8] Conjure Cognac (2009)),[9][10] Phoenix Capital (2010),[11] NYU Stern School of Business (2010), CMT (2010)[12][13] and BEST (2010)</ref>[14]

Key Personnel

John Barker – President & Chief Idea Officer

Prior to founding Barker/DZP, John Barker (Entrepreneur and American advertising executive) worked as a senior executive with Grey Advertising, now a division of WPP. Previously, he had been Director of Advertising at Sony Music Entertainment, Inc. He began his career as a copywriter at Grey Entertainment where he helped launch and market television series such as Roseanne, thirtysomething, NYPD Blue and Twin Peaks for the ABC network. He is a graduate of Yale University, where he was the recipient of several writing awards, including a 1984 Academy of American Poets Prize.[15][16]

Sandi Harari – Creative Director

In 2006, Sandi Harari joined Barker/DZP as the Creative Director. Prior to joining the team, Sandi headed up her own design boutique[17] for 3 years where she worked for variety of clients and brands such as: Atlantic Records, Pantene, Clairol, Atlantic Records, Lions Gate Films, A&E, Viacom etc. Before heading off on her own, Sandi was a Senior Art Director at Grey Entertainment where she oversaw creative work for W Hotels, Bravo, Food Network, Uproar.com, Worth and the NYC Dept. of Sanitation. She also previously held positions at the pharma agency, NCI advertising, as well as Burston Marsteller where her main accounts were Unilever and Citibank.

Awards

Awards
3 Cannes Gold Lions
5 Clio Awards
5 Webby Awards
4 NY Festival Awards
12 Promax/BDA Awards
3 CTAM Mark Awards
9 Billie Awards
6 Communicator Awards
2 Emmy Awards
6 B2B Magazine Awards
2 D&AD
2 NYADC
1 One Show
1 Andy Award
1 Grammy Award

References

  1. ^ "Find People and Companies : DZP Marketing Communications" (in en). Zoom info. http://www.zoominfo.com/Search/CompanyDetail.aspx?CompanyID=25118328&cs=QEBf0Z4e4&IndustryBin=MARKETING&Product=lifestyle+marketing&page=1&companyDesc=lifestyle+marketing. 
  2. ^ ""Hot 100" The fastest-growing Businesses in America" (in en). Entrepreneur magazine. http://www.entrepreneur.com/hot100/2005-5.htmlarketing. 
  3. ^ "ANI Appoints DZP Marketing Communications to Help Reposition Atkins Advantage With New, Compelling Ad Campaign." (in en). Lexdon : The Library Business. http://www.lexdon.com/article/ANI_Appoints_DZP_Marketing_Communications/28835.html. 
  4. ^ "People and Accounts of Notes" (in en). The New York Times. April 2007. http://www.nytimes.com/2007/04/27/business/media/30adnewsletter3.html?_r=1&8seia&emc=seia&oref=slogin. Retrieved 2007-04-27. 
  5. ^ "Barker/DZP Launches Global Ad Campaign for Hastens." (in en). All Business: Business Wire. october 2005. http://www.allbusiness.com/marketing-advertising/marketing-techniques/10519682-1.html. Retrieved 2008-10-18. 
  6. ^ "Small agency diary" (in en). Advertising Age. June 2008. http://adage.com/smallagency/index?sid=Blogger%20Bios. Retrieved 2008-06-02. 
  7. ^ Goetzi, David (April 2009). "Upfront: History Launches Trade Campaign, Targets 'Type H'" (in en). Media Post. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103475. Retrieved 2009-04-03. 
  8. ^ "Accounts on the Move" (in en). Media Post. http://www.mediapost.com/publications/index.cfm?fa=Articles.showEdition&art_send_date=2009-11-16&art_type=21. 
  9. ^ "Booze 'n' cruise in style, courtesy of Barker/DZP" (in en). Real Time Advertising Week. http://www.realtimeadvertisingweek.com/2009/09/boozing-n-cruising-in-barkerdzp-courtesy-van.htmll. 
  10. ^ "Bottle design elevates cognac above category's staid graphics" (in en). Shelf Impact. http://www.shelfimpact.com/newsletters/si-02-23-10.html. 
  11. ^ "People and Accounts of Notes" (in en). The New York Times. Mars 2010. http://www.nytimes.com/2010/03/15/business/media/15adnewsletter3.html. Retrieved 2010-03-12. 
  12. ^ "CMT targets media buyers with integrated effort" (in en). DMNews. April 2010. http://www.dmnews.com/cmt-targets-media-buyers-with-integrated-effort/article/167807/?DCMP=EMC-DMN_iMktingNewsDaily. Retrieved 2010-04-12. 
  13. ^ "CMT Wants to Know Do You Get Country?" (in en). AdRants. April 2010. http://www.adrants.com/2010/04/cmt-wants-to-know-do-you-get-country.php. 
  14. ^ "Leading Sports and Entertainment Firm BEST Selects Barker/DZP for Digital Marketing" (in en). Business Week. April 2010. http://investing.businessweek.com/research/markets/news/article.asp?docKey=600-201004131005BIZWIRE_USPRX____BW6227-1&params=timestamp%7C%7C04/13/2010%2010:05%20AM%20ET%7C%7Cheadline%7C%7CLeading%20Sports%20and%20Entertainment%20Firm%20BEST%20Selects%20Barker/DZP%20for%20Digital%20Marketing%7C%7CdocSource%7C%7CBusiness%20Wire%7C%7Cprovider%7C%7CACQUIREMEDIA. Retrieved 2010-04-13. 
  15. ^ "CTNA Summit 08" (in en). On The Curve. http://www.onthecurve.tv/site/index.html. 
  16. ^ "Connecting the marketing community" (in en). I Media Connection. http://www.imediaconnection.com/profiles/iMedia_PC_Bio.aspx?ID=7163. 
  17. ^ "People to watch in 2005" (in en). Graphic Design USA. http://www.gdusa.com/issue_2005/01_jan/feature/feat_05.php. 

External links