| Type | Subsidiary |
|---|---|
| Industry | Finance and Insurance |
| Founded | (1997) |
| Headquarters | New Zealand |
| Products | Internet and Phone based bank offering an integrated range of financial products and services for personal customers |
| Parent | ASB |
| Website | http://www.bankdirect.co.nz |
BankDirect is a division of the Australian owned ASB bank, providing internet and phone based banking in New Zealand.
BankDirect began in October 1997 and was the only bank in New Zealand to only operate via Internet and phone without any physical branches. BankDirect used the leverage of not having physical branches to offer lower home loan interest rates and higher interest rates on their savings accounts.
Not to be confused with the BankDirect division of Texas Capital Bank. A consumer Internet based bank based in Dallas, TX.