The BBC Academy, launched in December 2009, is the BBC’s centre for training. It houses the Colleges of Journalism, Production, Leadership and the Centre of Technology. It focuses on providing a portfolio of high quality training and development. This includes face-to-face courses, online programmes and a variety of development initiatives, so that training is relevant and effective for both the individual and the business.
As well as training BBC staff, The Academy also has a remit under the terms of the BBC's Charter Agreement to train the wider industry. it aims to share as much of its training as possible for free. It also offers some courses on a commercial basis, both within the UK and abroad.
The College of Journalism provides a single, integrated home for all journalism training and development. It delivers editorial standards and legal training and core journalist craft skills as well as leading on international training. The College of Journalism’s website www.bbc.co.uk/journalism is a unique resource which has over 2,000 pages of text and around 1,500 films, audio and interactive exercises, making it one of the largest online resourcea of its type in the world. It’s free throughout the UK, or available by subscription outside the UK.
The College of Production focuses on core editorial, creativity and production skills, together with production management, health and safety and multiplatform training and development. The College of Production website, www.bbc.co.uk/collegeofproduction, the first of its kind for the production community in the UK, provides practical advice on all aspects of TV, Radio and Online production and is available to the production community and general public for free.
The College of Leadership focuses on building leadership and personal effectiveness skills across the corporation; it also takes the lead in the development of business and professional skills.
The Centre of Technology focuses on providing training in broadcast engineering & technology, as well as all relevant business systems and is developing training in software engineering. A range of the Centre of Technology’s programmes are available to the wider UK industry on a commercial basis.
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Its origins lie in a post-Hutton inquiry report commissioned by former BBC editor Ron Neil and Pricewaterhouse Coopers in 2004[1] which recommended a number of broad reforms of the BBC which included the establishment of a journalistic academy headed by an academic principal[2][3]. The idea of a massive re-training of all BBC broadcasters was criticized by the Daily Mail in an op-ed as a "gross over-reaction" and compared the idea to a bureaucratic "Soviet-style re-education"[4].
Nevertheless, the BBC College of Journalism was opened as an e-learning course series in June 2005[5], with Kevin Marsh as Executive Editor.
The Academy, which joined together the curricula of training in Journalism, Production, Leadership and Technology, was opened for students on December 14, 2009[6], offering free masterclasses online to license-fee payers and rival news media organizations[7].
The Academy is headed by Director Anne Morrison[8]. Most campus courses are taught at BBC Television Centre and BBC White City in central London, and Wood Norton near Evesham in Worcestershire[9].
The BBC College of Journalism, which falls under the jurisdiction of the BBC Academy, provides the Journalism Foundation Course and the Editorial Leadership Course, among many others.
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