| Type | Private |
|---|---|
| Industry | Computer Software |
| Founded | 2000, merged 2009 |
| Headquarters | Palo Alto, California |
| Key people | Ian Bonner, CEO Ian Hersey, CTO |
| Products | Text analytics |
| Website | http://www.attensity.com/ |
Attensity provides text analytics software for Customer Experience Management (CEM).[1] Attensity's software applications extract facts, relationships and sentiment from unstructured data, which comprise approximately 85% of the information companies store electronically.[2]
The software uses natural language processing technology to address collective intelligence in social media and forums; the voice of the customer in surveys and emails; Social Customer Relationship Management (Social CRM); e-services; research and e-discovery; risk and compliance; and intelligence analysis.[3]
Corporate customers that use the Attensity Analyze and Attensity Respond products to drive business decisions include Airbus, Charles Schwab, Citigroup, HP, JetBlue, Lloyds Banking Group, Safeway, Siemens, TiVo, Travelocity, Unilever, Walgreens, Wells Fargo and Whirlpool. Government customers include the Federal Bureau of Investigation, the National Security Agency and the Defense Intelligence Agency.[4]
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Attensity was founded in 2000. An early investor in Attensity was In-Q-Tel,[5] which funds technology to support the missions of the Central Intelligence Agency and the broader U.S. intelligence community. In April 2009, Palo Alto's Attensity Corp. merged with Germany's Empolis and Living-e AG to form Attensity Group.[6] As of May 2010, Living-e and Empolis are doing business under the name Attensity Europe GmbH. In the U.S., Attensity sells to the U.S. government through reseller inTTENSITY. On April 28, 2010, Attensity Group announced the acquisition of Biz360, Inc., a provider of social media monitoring and market intelligence solutions.[7]
Attensity Group is a closely held private company. Its majority shareholder is aeris CAPITAL, a private Swiss investment office advising a high net-worth individual and his charitable foundation. Foundation Capital, Granite Ventures, and Scale Venture Partners were among Biz360's investors and have become shareholders in Attensity Group.[8]