Industry | Retail |
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Founded | January 1rst 1958 (âge 53) Actual denomiation . Fébraury 8 1982 ; |
Products | Grocery Stores, |
Parent | Auchan Group |
Website | Atac Website (French) |
Atac (or ATAC) is a brand of predominantly food stores operating supermarket, created by the 'Docks de France' in 1985 and is a subsidiary of the Group Auchan, since 1998.
In 1982, the Docks de France group built the first store under the name of Atac. In 1985, the test was successful, so the group embarked on the construction of a network of this brand, respecting the specifications.[1]
Following the takeover of Docks de France by the Auchan Group, former supermarket outlets, such as Super-Market and Suma Doc were rebranded. Franchisees entered the fold of the Auchan group during this operation.[2].[3]
The idea of the Atac concept, was a supermarket which was near bare, with no frills and low prices. One of their slogans was ATAC - attack prices. The company has virtually disappeared in 2009 when most stores took the name and brand of Simply Market .
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