| URL | AskMen.com |
|---|---|
| Commercial? | Yes |
| Type of site | Online men's publication |
| Registration | Optional |
| Owner | IGN Fox Interactive Media News Corporation |
| Created by | Ricardo Poupada Chris Bellerose Rovny Luís Rodrigues |
| Launched | January 2000 |
| Alexa rank | 946 (January 2012[update])[1] |
AskMen.com is a free online men’s web portal, with international versions in the United States, Canada, United Kingdom, and Australia.
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AskMen.com was founded in August 1999 by Ricardo Poupada, Christopher Bellerose Rovny, and Luís Rodrigues, all three graduates of Concordia University's John Molson School of Business in Montreal. The company secured $500,000 in venture capital in 2000 while its main competitor, TheMan.com, obtained $17 million in financing from Highland Capital. In November 2000, TheMan.com shut down operations, providing an opportunity for AskMen.com to become the largest men's lifestyle website online.[2] By 2001, AskMen.com surpassed the other websites in its category to become the largest men's lifestyle website.[3]
Through a combination of partnerships with AOL and MSN, AskMen.com became the leader in the men's lifestyle space, though it still trailed ESPN.com and other websites in terms of total reach within the male segment on the Web.
In 2010 the site ranked #819 for world-wide traffic on Alexa.[4] In December 2009, the site had an estimated 12 million unique visitors.[5]
AskMen.com’s sections feature topics that are pertinent to men. The sections include:
AskMen.com has an annual list of Top 99 Most Desirable Women, The AskMen.com Top 49 Men, and The Player’s Guide, a paid subscription sub-site.
According to Hitwise, AskMen.com is consistently ranked No. 1 in the "Lifestyle – Men’s Sites" category, as it has over 40,000 articles available for free online.[6]
AskMen.com launched a three-book series published by HarperCollins in May 2007, starting with their first book titled From the Bar to the Bedroom.[7]
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